Hootsuite

APRIL 3, 2023

However, other research has shown that captions under 19 words perform better. Live video is a powerful tool for building authentic connections. Yeah, our research says between 8 a.m. Build relationships with customers to cement their loyalty. Ehh… Unproven? Personally, I don’t think there’s a right answer. I don’t know!

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

APRIL 4, 2023

More and more people are turning to social media to research products and services. Their user generated content (UGC) is considered to be much more authentic than brand messaging. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers.

Brands 123

Brands ROI UGC Authentication 123

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Pixlee

OCTOBER 10, 2018

UGC provides a seal of approval from guests that an experience is worthwhile. It also creates an aura of authenticity by showing a real person doing the suggested experience. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests. Brands can gather UGC in a number of ways.

Hotels 64

Hotels Curation UGC Brands 64

Pixlee

APRIL 9, 2021

Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. In fact, 80% of customers say they gained loyalty for a brand over time thanks to a range of experiences with products and customer service. Use User-Generated Content (UGC) — Everywhere!

UGC 52

UGC Loyalty How To Sports 52

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. Did you know 44% of customers research a product online before they purchase in-store? That’s why a lot of brands leverage user generated content (UGC). And those details matter. Consumers want to know it all. And all you need to get started is a smartphone.

Content 100

Content UGC Loyalty Hotels 100

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 104

Questions Banking Insurance HootSuite 104

Pixlee

JANUARY 11, 2019

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Offer branded product guides for customers’ research.

UGC 41

UGC Brands Content Loyalty 41

Pixlee

JANUARY 20, 2022

Recent research shows that 12% of followers of gaming influencers don’t follow any other influencers. The same research showed that followers trust the brand recommendations of gaming influencers 7% more than other influencers. . They’ve developed genuine connections and they can drive authentic conversations around your brand.

Influencer 82

Influencer Brands Marketing How To 82

Ignite Social Media

AUGUST 2, 2022

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Research and find TikTok influencers in your niche that have an engaged following. Once you know who they are, start interacting with their content.

Strategy 94

Strategy Marketing Banking Influencer 94

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This builds trust, loyalty, and brand recognition while also enabling you to get to know your audience on an even deeper level.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

JANUARY 4, 2019

Here are three tips for using influencer marketing and UGC to reach baby boomers. Since boomers spend a significant amount of time researching products, and are used to sharing brand advice with friends and family, trusted influencers that feature branded products are likely to be well received. Choosing the Right Influencers.

Influencer 61

Influencer UGC Marketing Review 61

Pixlee

DECEMBER 16, 2019

In fact, 69% of the respondents in the survey said they either “strongly” or “somewhat” agree that building relationships with influencers was an important strategy for establishing loyalty with customers. This can even launch into customers sharing their own content (UGC) which is the best brand endorsement you can ask for.

Influencer 54

Influencer UGC Marketing Loyalty 54

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience!

Retail 52

Retail Trends UGC Mobile 52

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Research suggests that for stronger brands, rewarding both parties works better. Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

Video 131

Video Retail Influencer YouTube 131

Keyhole.co

NOVEMBER 17, 2023

Tylenol – Building customer loyalty When it comes to pain management, Tylenol has been one of the go-to options for consumers for many years. To them, this kind of content holds more sway and authenticity than official content posts and copy from brands. Source: KPMG How do you accomplish this?

Examples 59

Examples Brands Sentiment Reputation 59

Later

JUNE 12, 2019

These kinds of community spotlights are a great way to build more trust, loyalty, and community with your followers — and they’re super easy to create! What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. wearewework #weareone. A post shared by WeWork (@wework) on May 20, 2019 at 4:44pm PDT.

Instagram 73

Instagram UGC Feed Feedly 73

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Research proves that 63% of people trust what influencers say about a brand more than what the brand says about themselves. Image via Edelman.

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ROI Social Media UGC Discount 246

Social Media Strategies Summit

SEPTEMBER 26, 2023

Example If you check out MarketBeat , you’ll see that the brand’s primary objective is to sell a suite of research tools for investors. Research shows that consumers make purchasing decisions based on rational and emotional factors. One of the biggest drawbacks of branded content is that it lacks authenticity.

Social Media 130

Social Media Brands Content UGC 130

Pixlee

JUNE 7, 2021

Don’t forget to post User Generated Content (UGC), which will drive more eyes to your content and empower your audience to post more such content endorsing your brand and products organically. So, amp up your engagement game, and humanize your brand through authentic and active communication. Image source. Image source.

Instagram 52

Instagram Hashtag Feed Feedly 52

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. According to Sprout’s research, you should post across all your platforms no more than 11 times per day. All about the “a” word: authenticity. Authenticity is more than a buzzword: it’s an essential aspect of every viral post or campaign.

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How To UGC Authentication Campaign 139

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 94

Authentication Brands How To Team 94

Keyhole.co

FEBRUARY 13, 2024

Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. Tinder’s content strategy is a smartly crafted mix of video campaigns, memes and jokes, dating stories and mishaps, and user-generated content (UGC).

Social Media 59

Social Media Engagement Strategy Meme 59

Sprout Social

OCTOBER 13, 2021

And they’re taking heed: Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are currently selling on social media platforms, and another 79% plan to within the next three years. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent.

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Buy Brands Apparel Content 135

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. User-Generated Content (UGC) Feature content created by your customers or fans. Share user-generated content to build credibility and authenticity.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. User-Generated Content (UGC) Feature content created by your customers or fans. Share user-generated content to build credibility and authenticity.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. A little research before you partner with another organization or person is always a good idea. Do their past posts align with your values?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

DECEMBER 6, 2021

Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community. How to set up an Instagram giveaway.

Instagram 145

Instagram How To Hashtag HootSuite 145

Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

Social Media 58

Social Media UGC Hashtag Privacy 58

Pixlee

JANUARY 10, 2022

In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion. This is similar to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media.

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Influencer Campaign Video UGC 52

Later

JUNE 17, 2020

2: Research Your Audience. 3: Research Your Competitors. With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Going live on Instagram is one of the best ways to connect with your followers in a direct, transparent, and authentic way.

Instagram 80

Instagram Hashtag How To UGC 80

Hootsuite

APRIL 21, 2022

In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. But the loyalty built along the way will pay off in purchases in the long run.).

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Strategy Brands Facebook How To 100