Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Lesson for you?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. billion people use social media worldwide.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. More and more people are turning to social media to research products and services. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

Brands 122

Brands ROI UGC Authentication 122

Sprout Social

FEBRUARY 7, 2023

Employees are empowered to post authentically, while feeling confident they’re staying on-brand. Stats that prove the impact of advocacy on hiring (and keeping) top talent Potential new hires will research your company on social, keeping an eye out for what your current employees think about it.

Buy 90

Buy Curation Statistics Survey 90

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 26, 2024

With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. DC movies and LEGO? LEGO Death Star? LEGO Minecraft?

Construction 52

Construction Social Media Strategy Collaboration 52

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MAY 4, 2021

Traditional brand loyalties are wavering as people buy more online. Savvy sellers can use this information to confirm existing voice of customer research against real examples. By analyzing your audience’s usage and engagement patterns, this patented technology will share your posts at the best time for authentic engagement.

Retail 134

Retail Instagram Buy Social Media 134

Keyhole.co

NOVEMBER 9, 2023

The effectiveness of influencer marketing depends on the right influencer, the authenticity of the collaboration, and the alignment of the brand with the values of the influencer. The value of influence marketing is in the high involvement of the audience in contact with advertising content due to loyalty to a particular blogger.

Metrics 52

Metrics Influencer Campaign CPA 52

agora pulse

JANUARY 3, 2020

” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. positive sentiment around the conversation. Research top industry bloggers. Agorapulse allows you to listen to sentiment and monitor competitor activities on Twitter, so you’re never out of the loop.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. No matter what industry you’re in, social data is a valuable resource that can inform multiple parts of your business, from sales to customer service to research and development. Tap the authenticity of live video. The demand for video has skyrocketed.

Marketing 96

Marketing Skills Data Team 96

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. Take a more holistic approach to your online presence.

Reddit 97

Reddit Tumblr YouTube Review 97

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. But it should also be the easiest to counter because research indicates it couldn’t be further from the truth.

Industry 71

Industry Reputation Aggregator Research 71

Convince & Convert

FEBRUARY 14, 2024

When was the last time you conducted audience research? Be authentic in your approach. Research by Jay Baer and StatSocial found that 66% of people say speed is just as important as price when it comes to customer satisfaction, with younger consumers having less sympathy for lacking response times. Do you know what they value?

Strategy 126

Strategy Brands Marketing Airlines 126

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. A little research before you partner with another organization or person is always a good idea.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Competitor research The commercial environment is quite competitive. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 93

Authentication Brands How To Team 93

Sprout Social

SEPTEMBER 1, 2022

Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty. Like this job description from Blizzard Entertainment shows, the role also includes monitoring audience sentiment and generating analytics reports. Research YouTube trends you’d like to incorporate.

YouTube 110

YouTube Brands Communities Video 110

Sprout Social

DECEMBER 19, 2023

Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs. According to Zendesk CX Trends Research , 62% of consumers believe businesses could be doing more to provide personalized service.

How To 103

How To Survey Social Media Management Team 103

Sprout Social

JUNE 20, 2023

This plus market research and competitive analysis can uncover how to position yourself. Be personable Customers today want to feel authentic connections with the brands that they support. But the sentiment remains the same! Research, measurement and maintenance ensure that the foundation you’ve built remains strong.

Brands 88

Brands How To Sentiment Social Media Management 88

Techipedia: Tamar Weinberg

MARCH 12, 2009

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. It is also an excellent source of market research which people don’t have to fill out forms to supply.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Social listening unpacks insights about competitors, products, audience sentiment and more.

HootSuite 105

HootSuite Brands Price Collaboration 105

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. As their primary Twitter profile isn’t verified, it’s difficult for visitors to identify their actual account (which we struggled with in our research, too). So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

OCTOBER 6, 2020

So the question is: How can companies build trust in their brand among prospects and employees alike and authentically demonstrate what it means to work for your company? The majority of today’s job candidates will actively research what does or doesn’t make a company a great place to work. The easiest way to do it? Always be growing.

Class 91

Class Brands Review Authentication 91

agora pulse

NOVEMBER 28, 2018

Customers now are doing more research than ever before, especially this time of year. In addition to having all of your promotional content, it’s good to have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. Showcase those stocking stuffer bundles.

Social Media 107

Social Media Marketing How To CPC 107

agora pulse

OCTOBER 1, 2019

Customers now are doing more research than ever before, especially this time of year. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. Skimping on researching the competition.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Customers now are doing more research than ever before, especially this time of year. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. Skimping on researching the competition.

Social Media 135

Social Media Small Business How To Campaign 135

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. The result of their work is that it helps the business grow by genuinely and authentically helping customers. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Sprout Social

FEBRUARY 19, 2024

It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value. Do you care about overall customer sentiment about your company? Your customers expect that you will provide fast, quality care on social media—and if you don’t, their loyalty is up for grabs.

Loyalty 108

Loyalty Marketing Collaboration Class 108

Keyhole.co

MARCH 18, 2024

Track multiple social media campaigns on Keyhole Use brand monitoring and market research to soar above the competition Nestlé hasn’t always had the cleanest of images from a PR perspective. Insightful and carefully packaged marketing campaigns turned public sentiment around. The brand is well-known for its fair share of controversies.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64