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Why Product Marketing Should Own Twitter

Oktopost

With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

Products 126
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

While viewers expect social video to be polished, audiences often enjoy the opposite in Facebook Live video. Production value tends to be less professional and more raw, which many viewers perceive as more authentic. As with any kind of social content, engagement is key on Facebook Live video. Product demos and tutorials.

Video 145
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Ultimate Guide to User-Generated Content

Later

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. UGC Strategy #2: Host a UGC-focused Contest . And this opens up a perfect opportunity to host a UGC-led competition with your community. .

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Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program

Oktopost

Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Episode Summary.

B2B 118
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8 Ways Businesses Should Use Social Media

Kikolani

In the above examples: The auto warranty companies could add facts to their advertisements which would prove their authenticity above the scammers so people could trust them. Create a Reference Library. Social bookmarking makes it easy to create a reference library of any news / press releases / mentions of your company.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Looking for examples of social media success to emulate?

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Social Recruiting in 2023: How to Find the Best Candidates

Hootsuite

True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. How to build a strong social recruiting strategy: 7 steps 1. Be active on the right social networks You don’t need to use a specific social platform to succeed.