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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Start with a Solid Strategy. Before you decide what content to post on social media, you must have a strategy. When working with clients, we also like to develop visual guidelines for social. Not exactly.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. This also allows you to make more informed decisions regarding future content strategies. Post promotion: Implementing paid and organic strategies to boost posts.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. The ability to create images extends to video.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Limit Access to Accounts. Use Social Media Governance to Optimize Risk Management.

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10 Social Media Tactics Marketers Need to Stop in 2021

Ignite Social Media

A new year means a fresh start for your brand’s social media marketing strategy. We hope that you’ll take it to heart and reach out with any questions about how to improve your social strategy this year. In-authentic Brandstanding. Publishing Excessive Amounts of Content. But what are some of those bad habits?