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UK fashion influencers redefining style

Sprout Social

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries.

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Influencer marketing trends across industries

Sprout Social

Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers. In 2023, influencer fashion content reached 1.21 trillion impressions.

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Find UK Instagram influencers to grow your brand

Sprout Social

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. In the search bar, type “UK” followed by your industry or niche, such as “UK fashion” or “ UK fitness.” You need UK Instagram influencers.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Like the campaign, his content is often star-studded with some of the biggest names in the entertainment and sports industry. His relatable content touches on everything from music to college sports—and you’ll probably see Drake or Jack Harlow if you ever tune into one of his livestreams. The fashion brands didn’t stop there either.

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Find UK Instagram influencers to grow your brand

Sprout Social

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. In the search bar, type “UK” followed by your industry or niche, such as “UK fashion” or “ UK fitness.” You need UK Instagram influencers.

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Find UK TikTok Influencers for your brand

Sprout Social

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Other choices include entertaining or funny stories, sports, fashion and beauty. From fashion to beauty to comedy, here are a few of the UK’s most prominent TikTok macro-influencers. Ayamé Ponder With over 3.2

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?