Ignite Social Media

MARCH 22, 2019

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. Cleanup for Spring. Host a Fresh UGC Contest. We’re here to help.

Content 156

Content UGC How To Hashtag 156

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Share User-Generated Content.

Retail 52

Retail Trends UGC Mobile 52

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. That requires understanding the interests of customers and giving them engaging content. User-Generated Content.

Retail 55

Retail Trends UGC Authentication 55

Pixlee

AUGUST 23, 2018

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores. They absolutely love it!

Retail 41

Retail UGC Apparel Social Media 41

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Insights gleaned from listening data can help brands better align with their younger audience’s environmental interests and create content related to relevant topics like upcycling and consignment.

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Retailers go all-in on Instagram and TikTok. When do they feel most compelled to make a purchase?

Social Media 113

Social Media Strategy Exercises Retail 113

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 161

Conversation Video Content How To 161

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Sprout Social

MAY 3, 2022

Whether you’re running social media campaigns for a dispensary or leveraging social for education and advocacy, the best thing you can do is learn from how other brands are taking their content to the next level. From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product.

Social Media 89

Social Media Brands Content Guidelines 89

Ignite Social Media

AUGUST 15, 2017

planning for your Halloween social content might be another story. Thankfully, planning Halloween content for social isn’t as hard as you might think. With a few tricks up their sleeve, anyone can dress up their content for this haunted holiday. Working with a fashion retailer? Get Crafty with DIY Projects and Decor.

Content 98

Content UGC Retail How To 98

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. BMW Fuses Content with Innovation.

Brands 120

Brands UGC Authentication Comparison 120

Waxing UnLyrical

JULY 18, 2019

This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Her content had more than 39,000 views and more than two million engagements. We also request one round of approval before the content is posted publicly. Influencer approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity.

Brands 115

Brands How To Authentication Collaboration 115

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Ignite Social Media

JANUARY 22, 2020

Luckily for you, we’ve narrowed down the five best performing post types so that no matter what’s trending this week, your content will come out on top. A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend.

Types 177

Types Delicious UGC Bazaarvoice 177

Pixlee

NOVEMBER 10, 2020

The best way to break through your audience’s content fatigue and aversion to sales-y marketing is to feature user-generated content in your emails. Because user-generated content resonates with customers in a way that traditional marketing images never will. Quickly Curate The Best Content For Each Email Type.

UGC 98

UGC Content Curation Apparel 98

Convince & Convert

FEBRUARY 2, 2016

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. “I build it first with good content, and once it starts to break through, begin layering on the paid.” That will keep you grounded in authenticity and help you evolve without losing what makes you unique.

Authentication 60

Authentication Social Media Retail Forums 60

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” ” This is perhaps one of the best examples of the possibilities of user-generated content. more impactful than influencer content when making a purchasing decision.

UGC 71

UGC Content Case Study Influencer 71

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 101

Conversation Video Content How To 101

Pixlee

APRIL 5, 2021

These days, content marketing is a major part of consumer outreach. After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC).

UGC 52

UGC Content Price Influencer 52

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories.

Examples 114

Examples Brands Facebook Retail 114

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Consumers Will Crave More Snackable Content. If there is one thing that social media users love to binge on for hours is snackable content in the form of stories. Image via Instagram. Keep reading.

Trends 193

Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

SEPTEMBER 9, 2022

As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. New product drops, exclusive merch, ultra-rare art, and retail deals. NFL & Ticketmaster: Be Authentic. Image source. Concert tickets, festivals, and private parties.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Fantastic Furniture worked with Incubeta to create TikTok influencer content. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. georgieandzac. Case study: Mecca.

Case Study 114

Case Study Marketing Directory Retail 114

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing. Key Takeaways.

Social Media 161

Social Media Strategy Marketing Retail 161

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. When you’re scrolling through a sea of content from friends, family and creators, posts that make you want to stop and shop are likely coming from brands you’re already familiar with.

Buy 143

Buy Brands Survey Apparel 143

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. This part of their content program is difficult to emulate, to say the least. Agreeing to be part of this is not selling out.

Video 153

Video Content YouTube Syndication 153

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Old Navy curates this content from various social media platforms and displays it on its website.

UGC 59

UGC Brands Apparel Content 59

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Ignite Social Media

NOVEMBER 13, 2018

User-Generated Content Becomes More Critical. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

OCTOBER 12, 2020

Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Now, what is a 3D configurator?

UGC 52

UGC Content Upcoming Automotive 52

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. Schedule your content.

Retail 139

Retail Instagram Buy Social Media 139

Pixlee

OCTOBER 27, 2021

One of the attractions for influencers has been the fact that most are just passionate content creators looking to grow their community around a common interest. The Growth of the Creator Economy Comes With New Content Types. You’ll need to evaluate their content closely, not just their following.

Influencer 75

Influencer Marketing Discount Retail 75

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Encourage members to share their own content too. Post engaging (but not overly salesy) content.

Strategy 100

Strategy Brands Facebook How To 100