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UK fashion influencers redefining style

Sprout Social

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries.

Fashion 97
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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Social

Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. Authenticity and spontaneity. I’m not completely a creator, but much of our content is rooted in that perspective." The probable reason?

Brands 86
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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Old Navy curates this content from various social media platforms and displays it on its website.

UGC 59
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Video content was also repurposed and monetized on social.

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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

But senior content creators (also known as “granfluencers”) are reaching across generational lines. So why is granfluencer content so compelling? Part of the appeal of senior influencer content is the surprise factor. But senior content creators challenge the idea that life ends at retirement age.

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How to define and share your core brand values effectively

Sprout Social

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. For Days , a sustainable fashion brand, also shares their brand values on their website.

Brands 130