Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Every social media team operates uniquely, so not all of these roles will be relevant to your needs.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

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Keyhole.co

SEPTEMBER 12, 2023

It could be your photo or the company logo if you’re representing a brand. So, creating authentic, consistent, captivating videos should be your priority. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video. First, set a clear and recognizable profile picture.

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Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Incorporate Community Through User-Generated Content (UGC) . Practice Actionable Social Listening. These are your values.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising.

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Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. Here are five of the ways we’ve approached this at Sprout.

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Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? It’s coming from an authentic voice, and not a brand.

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Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. 3 Community-Building and UGC Takeaways from Dom. And this buy-in from saying, nobody wants to pay attention to the Fortune 500 company talking.

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Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. If you’d like to use your social media channels to educate your audience, you can organize your most helpful tutorials, tips, and tricks into your Instagram Stories Highlights.

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Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

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Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Pretty sweet move.

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Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. All about the “a” word: authenticity.

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Social Media Strategies Summit

JANUARY 26, 2023

Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. Notifications Sent to Members: Unlike with a company page, group members will receive notifications for member activity and posting in the group. A great example is “ Become a Social Media Manager – With Rachel Pedersen.

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agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

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Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

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Oktopost

JUNE 22, 2023

Next, you’ll want to get your head around the key strategies for lead generation on social media – and how to make that work without tripling the size of your marketing team. The Best Social Media Platforms for Generating Leads This is where B2B and B2C start to differ – but only slightly.

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Hootsuite

FEBRUARY 20, 2024

In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do). Why this works: Real reviews from real people help to authenticate your brand.

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Hootsuite

JULY 24, 2019

Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. Based on those results, they’ve completely switched over to UGC for their ads.

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Pixlee

NOVEMBER 12, 2020

We recently had the pleasure of learning first-hand the nuances of being a social media coach from Natali Chanany, an experienced social media coach and social media marketer. We started to leverage Facebook to host events for my friend’s t-shirt company that he had started. HF: Absolutely.

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Later

OCTOBER 18, 2019

Linkin.bio by Later has been a game-changer for our Instagram strategy since we can now promote multiple articles a day,” explains Hannah Weintraub, social media manager. In fact, by pairing UGC alongside their own promotional content, Lush can drive a ton more product sales than they would otherwise.

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Pixlee

DECEMBER 30, 2020

I had interned at ABC my last year of college, which led me to my first job working for the newly launched FOX Interactive Media company in Beverly Hills. I started out managing ad placement for their large accounts like Coca-Cola and Ford, on the various FOX Entertainment show sites, such as 24, Hell’s Kitchen, and American Idol.

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Sprout Social

OCTOBER 20, 2016

As a Senior Social Media Manager at Thin Pig Media, I am lucky to work with Barn Pros, a company based in Washington State. Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress. Understanding Barn Pros’ Audience.

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Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. For example, Rocky Mountain Soap Company uses highlights covers to share some of their core values. The post 17 Instagram Marketing Tips You Can’t Afford to Ignore appeared first on Hootsuite Social Media Management. Get Started.

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agora pulse

JULY 16, 2019

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. The cheeky white duck went on to become the star of numerous ads stealing the show on social media too.

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Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Edutainment” content—social posts that entertain and educate—is perfect for this journey stage.

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Hootsuite

JUNE 21, 2022

For a social media company, you could argue we were a bit late to the TikTok game. We watched, we followed, we learned the language, and then we took the plunge into the most exciting thing to happen to social media since the invention of the selfie. The role of the social media manager is evolving.

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Buffer Social

MAY 9, 2016

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling.

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Buffer Social

NOVEMBER 29, 2023

  Extremely true: Increased use of AI and automation in content creation This prediction was spot on, with tools like ChatGPT becoming integral in content creation and social media management. Mohammed predicted that social posts would be generated by ChatGPT after being trained with a company's brand persona.

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Keyhole.co

DECEMBER 29, 2022

Prada allowed Charli to promote the brand in her own authentic way: through her dance videos. Charli’s platform is famous because of her dance videos, which show not only her talent but her unique personality, and have made the teenager a social media powerhouse. And Prada did it just right. The results: 3.7K impressions.

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Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. You don’t have to be a B2C company. Anybody could use this strategy.

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