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B2B Influencer Marketing Mastery: Ultimate Guide for Marketers

Pam Moore

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. In the fast evolving world of business-to-business (B2B) marketing, leveraging deep expertise and proven strategies is crucial.

B2B 78
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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation.

ROI 78
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7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

So, why does Dashlane use negative emotions in its social media marketing strategy? One of the best ways to get the most out of your social media strategy is to repurpose existing content. One of the biggest drawbacks of branded content is that it lacks authenticity. Source: instagram.com 3. Source: instagram.com 6.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Every brand touch is influencing perception and building your reputation. Big difference. Need help launching a new product or service launch?

Brands 167
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Build community to create a movement.

Training 167
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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. With audiences craving authenticity and more human interaction, polished content was no longer enough.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Every brand touch is influencing perception and building your reputation. You are either earning trust, building thought leadership and relationships or you are not! Definition of a brand identity. Definition of brand trust.

Brands 109