Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 89

Communities Collaboration Influencer Instagram 89

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Ignite Social Media

SEPTEMBER 18, 2023

Also, the most popular content types are humorous, creative, and relaxing — not trendy. Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. These types of things will differentiate your brand from others.

Brands 110

Brands Content UGC How To 110

Webbiquity SMM

JUNE 21, 2022

They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. Moreover, brands today can use their websites to build a community around their product or service. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

ProBlogger

MARCH 22, 2023

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. This leads to another reason why it’s good to be a micro-influencer: trust and authenticity. So, are you a micro-influencer?

Influencer 46

Influencer Types Affiliate marketing How To 46

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. What type of videos will you create ? Source: Koeppel Direct. So, how about you?

Types 119

Types Video Content Case Study 119

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.   There's a growing preference for smaller, specialized, trusted groups in community building. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Sprout Social

OCTOBER 10, 2023

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing.

Examples 127

Examples Influencer Campaign Marketing 127

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Instead, to benefit from this type of marketing, you must invest your energy into converting leads into customers. There are multiple ways to achieve this goal.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Survey Education Team 123

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 213

Case Study Library Communities Study 213

SocMed Sean

FEBRUARY 15, 2022

TikTok seems to have one of the most persistent recommendation algorithms, which when combined with the type of content it presents, has many users essentially hooked on it. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 90

Social Media Content Airlines Authentication 90

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Okay, now that the obvious is out of the way, let’s quickly run through a summary of the content do’s and don’ts when creating and uploading Reels according to the algorithm: Do’s: Share authentic content, particularly using the Reels camera.

Instagram 172

Instagram Engagement Content Tips 172

Waxing UnLyrical

JUNE 24, 2019

They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. and others provide search tools to help you evaluate relevance, engagement and authenticity. Consider a mix of the types of influencers.

Influencer 237

Influencer Authentication Survey ROI 237

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue.

Communities 54

Communities Brands Badge Focus Group 54

Buffer Social

JANUARY 3, 2023

We welcome all sorts of professional conversations on LinkedIn and want people to share content that feels authentic to them so they can have meaningful conversations. The best thing you can do is be authentic and talk about what is important to you. What type of content  works best on LinkedIn? It depends on your audience.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. You’re going to need to prioritize building trust within your brand’s community. Never Forget Authenticity . It’s taking a lot more than just simple traditional marketing to speak to your audience. .

Influencer 163

Influencer Marketing B2B Authentication 163

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115

Brands How To Authentication Collaboration 115

Convince & Convert

DECEMBER 23, 2015

It’s important to distinguish the different “types” of influential audiences that exist, and how they vary. Here are the three types of audiences that are assets to your social strategy. There are also citizen, or industry, influencers to be found in audiences that are hyper-focused on a specific niche or community. Influencers.

Types 60

Types Marketing Influencer Authentication 60

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Ignite Social Media

FEBRUARY 1, 2022

Ericka Riker, Community Manager. In this scenario the organization often misses out on the efficiencies born out of creating content that resonates with the communities, that could be repurposed to drive marketing results as well.” Manager of Community Management. Aly Moser, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Buffer Social

DECEMBER 19, 2023

  I am far from a social media expert, but I decided to throw my inhibitions aside and start experimenting with regularly posting different types of videos to the platform. Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand.

Trends 95

Trends Authentication Video Film 95

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

Instagram 115

Instagram Tools Strategy Hashtag 115

Buffer Social

JANUARY 10, 2024

Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  Their content informed mine - showing me the type of content my potential audience enjoyed and also revealing gaps of information in the market.

Travel 78

Travel Blogger Marketing Authentication 78

Convince & Convert

MARCH 31, 2011

There are 3 types of Twitter miscues that cause corporate heartburn (or worse): Twit Happens #1 – Wrong Pipe. These types of Twitter mistakes are a bit more disconcerting, as you get into questions of appropriateness and poor listening. The answer in this scenario is the Three A’s: Acknowledge, Apologize, Authenticity.

Types 161

Types Training CoTweet CoTweet 161

Ignite Social Media

MARCH 18, 2024

In many organizations, social media is still micromanaged by lots of stakeholders which prevents this type of responsiveness. It frees you up to create the type of entertaining, storytelling content that resonates most on social. In my experience, behind the scenes looks is an underutilized content type on social media for most brands.

Social Media 96

Social Media Marketing Nielsen Resources 96

Hootsuite

FEBRUARY 1, 2022

More people are using the platform to stream other types of content , including: Music. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. Position your brand as authentic.

Marketing 102

Marketing Authentication Template Templates 102