Authentication Communities Influencer Reference 
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.
Sprout Social
OCTOBER 31, 2023
Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].
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Social Media Strategies Summit
JANUARY 21, 2021
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.
Social Media Strategies Summit
SEPTEMBER 28, 2023
The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. Sorel , for example, looks to UGC to identify influencers from their audience who have a genuine connection to the brand.
Keyhole.co
MARCH 28, 2023
Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can capitalize on these opportunities while building an influencer marketing campaign.
Sprout Social
OCTOBER 16, 2023
Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.
Social Media Strategies Summit
SEPTEMBER 9, 2022
Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. NFL & Ticketmaster: Be Authentic.
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