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What Marketers Need to Know About TikTok

Ignite Social Media

Authenticity matters here, so let your hair down! Whether you film your content in the app itself or produce it elsewhere, it absolutely must be in a vertical format, and under either the 15-second or 60-second limit. What is TikTok? Keep the high-grade cameras in your bag and the effects as native to the app as possible.

Marketing 217
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 111
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TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

Advertising on TikTok is more authentic, fun, and trustworthy, compared to other social media channels. The most popular videos on TikTok get millions of likes and comments. On the contrary, it’s even more so on this app because many users can engage with video posts such as likes or comments. High engagement rate.

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7 Surefire TikTok Marketing Strategies That Get ResultsĀ 

Ignite Social Media

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Consider a branded hashtag and have your customers make use of it when tagging you. Leave thoughtful comments, share their videos, follow and simply engage with them. Doing so can encourage more user-generated content your way.

Strategy 175
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How to Get More Views on TikTok: 14 Essential Strategies

Hootsuite

Save your money, and invest your time insteadā€¦ into following these hot tips for building authentic, lasting engagement. Add hashtags to your videos. Hashtags are a powerful tool in your TikTok arsenal. Hashtags are also essential for helping users discover your content via search. 14 ways to get more TikTok views.

Strategy 140
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How to Work With the TikTok Algorithm in 2023

Buffer Social

At its core, the TikTok algorithm prioritizes a few key elements: Engagement : This includes likes, shares, saves, and comments. Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability.

How To 75
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A Beginnerā€™s Guide to Using TikTok

Later

The ā€œFor Youā€ page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create. Here, you’ll see popular hashtags, sounds, and effects. There’s a speech bubble which you tap to leave a comment.

Film 100