Social Media Strategies Summit

JULY 12, 2019

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. These days, influencer marketing seems to be ubiquitous.

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Social Media Strategies Summit

MARCH 1, 2024

This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years. What’s not to like?

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Sprout Social

MARCH 12, 2024

The influencer loophole While most brands might shy away from sharing explicit statements about their political affiliation, there might be one way they can still demonstrate their values: influencer marketing. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Social Media Strategies Summit

JULY 14, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves. I would love to see NFTs make their way into marketing campaigns and student applications.

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Social Media Strategies Summit

JANUARY 10, 2019

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life.

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Pixlee

OCTOBER 18, 2021

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. Tap Micro-Influencers to Tease Sales. Moreover, influencers can also post Instagram Shoppable Posts. .

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Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

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Webbiquity SMM

JANUARY 30, 2020

This may include your brand’s name and other campaign-specific hashtags. Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. You can also ask influencers to promote limited-time offers of selected product lines. Image via Instagram.

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Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Instead of feeling salesy, content feels more authentic and organic. One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers. The answer is Facebook marketing.

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Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. So don’t rainbow-wash your June campaign, use BIPOC employees as embellishment to your content or claim a product is made sustainably when it’s really not. Have a sale.

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Keyhole.co

JANUARY 21, 2024

Another is to tap into Twitter advertising and boost your social media ROI with paid campaigns. A verification mark is a valuable asset you can gain to boost brand authenticity and credibility in the eyes of your audience. Share company updates and upcoming products Twitter audiences are hungry to discover something new.

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Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. So, creating authentic, consistent, captivating videos should be your priority. Remember, people only interact with campaigns they find relatable.

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Hootsuite

DECEMBER 8, 2022

If it seems like every brand is working with influencers these days, you’re not imagining it — they are. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Because influencer marketing works. Influencer partnerships.

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Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! 1: Jayde I.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Sprout Social

DECEMBER 15, 2021

Depending on your industry and niche, these young users will eventually grow up to become your target audience , with TikTok heavily influencing their desires, aspirations and even purchase decisions. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight.

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Pixlee

NOVEMBER 4, 2020

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . One of the best ways to introduce your brand freshly is through creator content and influencer marketing. Teaser Campaigns.

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Keyhole.co

NOVEMBER 14, 2023

But a collab post can make your effort seem more authentic and credible. The approach was subtle, fun, authentic, and effective, with one person naming Salesforce and Slack as the perfect pair. Partner with influencers Generally, influencers partner with brands and create content featuring their products.

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Unmetric

JUNE 20, 2019

From posting updates on upcoming movies and shows to engaging its audience with witty comebacks, Netflix manages to fulfill the purpose of its existence on social media as it does with its streaming video content – pure entertainment. Netflix produces more videos than any other content type on social. pic.twitter.com/W5suss9I1p.

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Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. When I first started working on social media and influencer marketing for them, it was just bloggers. Tell us a bit about how Sway Group got started.

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Keyhole.co

SEPTEMBER 12, 2023

For example, Descope, a passwordless authentication solution, created an explanatory video around OAuth Implementation and the current flaw affecting Azure AD OAuth apps. Engagement : Interact with your audience during live streaming, try answering some of their questions, and talk about the upcoming content to keep your subscribers hooked.

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Pixlee

FEBRUARY 11, 2020

TikTok has recently launched an advertising process and hyperlinking text feature for businesses, although influencers and brand mentions in the form of ‘challenges’ have been prevalent on the platform since it’s formation. Running paid ad campaigns on TikTok. TikTok Campaign Inspiration.

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Hootsuite

APRIL 28, 2020

Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. During the six-day campaign, Chiptole also saw a record-breaking 430 million video starts with the hashtag #GuacDance. Partner with an influencer. partnered with influencers on a #TooSickToBeSick campaign.

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Social Media Strategies Summit

FEBRUARY 21, 2019

In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. How do you define influencer marketing?

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Keyhole.co

APRIL 4, 2022

One of the most comprehensive social media reporting and analytics tools for brands, agencies, and influencers, Keyhole helps you automate your social media reporting while saving you hours in the process. . Measure and prove the impact of your campaigns and influencers in real-time with easy reporting. Key features of Keyhole.

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Keyhole.co

FEBRUARY 13, 2024

Such direct engagement with the customers gives your business a transparent and authentic brand image. While there are multiple options available, you must opt for one that’s scalable enough to accommodate your growing campaigning needs. Let’s say you want to monitor the #LikeAGirl campaign to see what Twitterati is saying about it.

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Social Media Strategies Summit

FEBRUARY 13, 2020

In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. It is often difficult to market to marketers – they know the tricks of our trade, and aren’t as easily influenced as other consumers. 1 Hubspot is a Resource for Marketing Decision Makers.

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Keyhole.co

DECEMBER 15, 2023

12 Days of Christmas Create a ’12 Days of Christmas’ social media campaign, where you share a different holiday-themed tip, product, or offer each day leading up to Christmas. Collaborative Giveaway Collaborate with influencers or local businesses to create a Christmas-themed giveaway.

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Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

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Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Conclusion.

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Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Hat tip to Amanda Tessier for this one!).

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Keyhole.co

FEBRUARY 8, 2022

Post teasers of upcoming products – Use Stories to give a teaser about the product launch you’ve lined up. Campaign specific – They are specific to marketing campaigns. That said, campaign hashtags don’t always need to be tied to a product or sale. Influencer marketing. BOOK A FREE DEMO. #6.

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Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. Embrace authenticity. How important is authenticity on social media? So, what does authenticity on social media look like in action?

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Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Because anyone can see them, likes provide social proof to influence your audience. Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility.

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