Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. These tasks might include: Displaying a talent.

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Brands Hashtag Trends Fashion 111

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 124

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

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Influencer Campaign How To Marketing 113

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Types of Hashtags.

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Hashtag Instagram Journal How To 111

Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research. So, start by setting a broad objective.

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Small Business Instagram Platform How To 202

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Hootsuite

JULY 21, 2021

You can’t just create a profile and expect to grow your following organically. This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign.

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Influencer Instagram How To Fashion 135

Sprout Social

JANUARY 12, 2022

And despite popular belief, driving more discussions and recommendations doesn’t happen organically or by accident. These stories and experiences are typically shared organically (think: not paid), although brands can prompt customers to share them as well. . User-generated content and hashtags. Far from it, actually.

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Conversation Review Marketing How To 137

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Mother’s Day.

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Instagram Strategy Marketing Upcoming 217

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman. meccabeauty.

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Case Study Marketing Directory Retail 114

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. It also brings more organic engagement and establishes your authority in the niche.

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Instagram Badge Authentication How To 59

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. So, creating authentic, consistent, captivating videos should be your priority. Remember, people only interact with campaigns they find relatable.

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Tips How To Hashtag Authentication 52

Later

JUNE 28, 2021

And due to their authenticity, they receive a steady stream of comments, likes, and clicks. Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign. Monitor your branded hashtag.

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Influencer How To Marketing Instagram 133

Keyhole.co

MARCH 24, 2024

So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign.

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Communities Social Media Strategy UGC 59

Sprout Social

APRIL 4, 2023

And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. Their user generated content (UGC) is considered to be much more authentic than brand messaging. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.

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Brands ROI UGC Authentication 129

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. Organic or paid content? Organic social.

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Campaign Social Media Metrics Trends 111

Pixlee

AUGUST 9, 2021

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. This contest produced authentic and relatable UGC, from Tiles being hung from car keys to Tiles becoming attached to dog leashes. Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join.

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UGC Brands Apparel Authentication 92

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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Brands How To Authentication Collaboration 115

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based Kristen Hancher + Too Faced.

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Influencer Campaign Marketing Case Study 66

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

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Strategy Sentiment Marketing Analysis 129

Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. Why It Matters: Contracted influencer content may be more authentic than brand-shared content, but nothing outranks the authenticity of organic conversation.

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Influencer Marketing Authentication Hashtag 117

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do. Instagram provides you with hashtag suggestions when you type in a related hashtag in the search bar.

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Influencer Instagram Tips How To 52

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Influencers and brand.

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Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Social listening can help you uncover influencers who already love your products to create authentic partnerships. Add your website links.

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Examples Social Media Sentiment Influencer 123

Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Attract new customers: TikTok is all about creating authentic, engaging content that feels human and personal. The more authentic you are, the better you’ll do on TikTok.

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How To Hashtag Influencer UGC 133

Sprout Social

OCTOBER 14, 2020

That’s because modern companies are looking to reach customers beyond traditional ad campaigns. Since ambassadors are truly unfiltered and authentic, they’re able to promote your products without being super sales-y about it. At a glance, influencer marketing campaigns and brand ambassador programs might seem identical.

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Brands How To Hashtag Applications 144

Keyhole.co

JULY 18, 2023

Monitor marketing trends #hashtags To stay ahead of the game and up to date with emerging trends, you will need a little help. They help each other out by using hashtags to inform users and businesses of the latest trends and next-big-things on TikTok. Keep an eye out for the #trendalert and #tiktokmarketing hashtags in particular.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

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Influencer Tools Marketing Software 113

Sprout Social

JANUARY 16, 2020

Viral campaigns are sort of like “lighting in a bottle” for brands. Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. This is perhaps one of the most well-documented examples of viral marketing campaigns making an impact. They’re organic.

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Meme Marketing Hashtag Campaign 108

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. TikTok users all over the world are sharing videos to help the cause, and subsequently promoting the organization. Challenges .

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Video Marketing UGC Hashtag 98

Sprout Social

APRIL 19, 2022

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. launched a TikTok “reality show” style campaign, “ Eyes. The campaign featured three challenges set by influencer judges with the winners taking home a year’s worth of free e.l.f. While e.l.f.’s

Collaboration 88

Collaboration Brands Loyalty Campaign 88

BeingOptimist

JULY 15, 2021

Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Have Clear Tik Tok Marketing Goals. Use Tutorial Videos.

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Strategy Marketing Case Study Hashtag 98

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns.

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Template Templates Social Media Tips 134

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

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B2B Influencer Brands Marketing 119