Remove Authentication Remove Buy Remove Curation Remove Fashion
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Their audience research confirmed: They wanted curated content.

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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. They break from the curation cycle. That lends itself to a level of authenticity that consumers crave. It’s a solid strategy.

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Improving the Customer Experience Through In-Store Signage Innovations

Pixlee

In fact, despite the fact that the vast majority of consumers today are engaging in e-commerce activities, a majority of Americans – 64 percent, according to Pew Research Center – still prefer buying from physical stores to buying online. It’s one thing to see a blouse on a faceless mannequin. Get Interactive.

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

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How Do You Find Great Promo Video Ideas That Work?

VEED Grow

According to a study regarding online fashion retailers, videos in product pages saw a 134% boost in conversions. Vimeo’s Staff Picks also has great curated videos and short films. Creativity and character can compensate for a lack of budget These are things that big budgets can’t buy: personality, creativity and vision.

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How to Find Micro-Influencers for Your Brand

Pixlee

times more “buying conversations” than the average consumer every week, and their recommendations are more direct and specific to the interests of those already following them. For example, if you’re a plus size clothing brand, a hashtag search around #plussizefashion would likely yield better material than just #fashion alone.

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9 Popular Instagram Trends of 2019 (So Far)

Later

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. This isn’t to say that curated feeds are no longer “in.” View this post on Instagram. Take @aerie for example.

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