Adam Sherk

MAY 22, 2009

In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! Using the exact article title in the anchor text of links doesn’t always happen either.

News 100

News Google Syndication Press Release 100

Adam Sherk

SEPTEMBER 3, 2009

Article Ranking Factors within a Story Cluster While there are a wide range of ranking factors these four were highlighted: Fresh and New – Priority is given to articles that are recent, substantial, original and focused on the topic. a lot of subsequent articles linking to a particular source or referencing it within editorial text).

News 158

News Google Tips Press Release 158

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

JULY 27, 2011

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way. October 20, 1999.

Press Release 129

Press Release URL Process Groups 129

Adam Sherk

APRIL 17, 2014

Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Rival IQ is becoming popular for competitive analysis in social and other marketing channels. The Social Shares by Sitemap tool lets you submit a Google News sitemap to get the tally for every article in it.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

APRIL 13, 2010

To take the comparison a step further, I also ran Page Speed on the top 10 sites’ lead article. Article Source Page Speed Score (article) 1 Yahoo! News moved it to the top of the group for articles and knocked Guardian.co.uk Both news.yahoo.com and its lead article at the moment got scores of 83.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

AUGUST 24, 2010

Perhaps the other sites have fresher related articles, but between free agent news and a “30 for 30” documentary debuting today ESPN does have current content for the query. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 113

News List Google Embedding 113

Adam Sherk

JULY 13, 2010

The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online the article is behind a paywall so hardly anyone will ever see it. There is a lot of discussion these days about paywalls, metered models, paytags for individual articles and the like.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared. I’d love to see a partnership between The New York Times and Foursquare.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

APRIL 26, 2010

The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors.

News 149

News Module Widget Facebook 149

Adam Sherk

APRIL 8, 2010

To see what type of attribution Newser is providing, I picked a random article from the sources grid on their home page today: Oprah Ditches Daytime for New Evening Show. In spot checking articles I didn’t come across any that didn’t have at least the one attribution link in the sidebar. Thanks for the write up.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

NOVEMBER 9, 2010

Long before getting involved in marketing communications I was a kid who grew up loving stories and more specifically words. The stories found in books, articles, songs, poems – you name it – have an amazing ability to conjure up entirely new worlds around us. And the primary vehicle of the storyteller is words.

Press Release 146

Press Release News Publishing Study 146

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. However from an SEO perspective there is a downside, as syndication creates duplicate content issues.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

AUGUST 4, 2010

Some additional notes: 1) It is not clear yet how well using an RSS feed to automatically submit articles is working. It will be interesting to see if sites that auto-submit in volume will end up drowning out the select articles from their site each day that have a better chance of attracting diggs.

Digg 134

Digg Sites News Activities 134

Adam Sherk

JULY 30, 2009

Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later The Most Overused Buzzwords and Marketing Speak in Press Releases Where Do You Want Your Social Media Press Releases to Live? Great article! This video really gets across the thoughts behind the merger better than any traditional press release could.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

FEBRUARY 28, 2012

Recently NPR shared a case study on Nieman Journalism Lab showing how they used geotargeting on their Facebook page to specifically target users in one local market, Seattle. Last year The New Yorker experimented with Facebook-only articles using a reveal tab for users that liked their page.

News 199

News Facebook Case Study Conference 199

Adam Sherk

JANUARY 26, 2010

According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs. That compares with 1,645 articles submitted, 11 promoted and two with 500+ diggs for the Saints. Advantage: SAINTS …At the half, the Saints head into the locker room ahead.

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What sections, special features, individual articles, etc. were most (and least) popular? Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

DECEMBER 21, 2011

Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. The Huffington Post’s Kim Kardashian Tag-o-Rama. But I’ll give it a whirl.

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

OCTOBER 8, 2009

An article can be linked from as many sections and locations on the site as desired, but it should only exist on one unique, permanent URL. But when the search engines encounter the same article on multiple sites it is likely that one version will be given prominence, and it may not always be the original. Syndication.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JUNE 9, 2010

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181

News Sites Yahoo Facebook 181

Adam Sherk

MARCH 16, 2010

The Chile Earthquake list was shared quite a bit on Twitter, causing it to appear frequently in real-time search results. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

NOVEMBER 3, 2009

Thanks for the kind words on the FC article! Adam Sherk November 5, 2009 at 6:30 pm I’m definitely in favor of using Twitter to let readers “behind the curtain&# a bit in terms of the development process behind particular stories, sharing additional info that didn’t make the article, etc.

News 136

News List Twitter Sites 136

Adam Sherk

JANUARY 6, 2010

Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly But it would be nice to see the Tumblr site have a more interactive feel.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

APRIL 5, 2010

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook. Also, the Boston Globe printed an article today about Sox declining radio viewership. Enjoy it while you can. I know I do.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

OCTOBER 27, 2009

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

AUGUST 11, 2009

Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #27: You do your job, I’ll do mine Will we take a submitted article? Tip #73: Decoder ring You say: “Google’s entry into this space validates our market.” Tip #49: Where’s the fire?

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. Once you have established which networks to target for your promotional activity make sure you are aware of local social media etiquette and which marketing techniques work. – Adam. Add local content.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

AUGUST 7, 2009

Letting readers “behind the curtain” by sharing insights into the story development process, soliciting input and providing previews or exclusive tidbits (such as additional information that didn’t make it into a particular article) is a great way to build relationships and gain a loyal following.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

JUNE 5, 2009

It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Related posts: Does Google News Sitemaps New Format Help Publishers?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

MAY 18, 2009

UPDATE: Last night Newsweek added a wrap-up article to the page where the video was posted on their site, and linked to it in a wall post on their Facebook page: The wall post will quickly move down the list, but in the short-term it will help people who come looking for the video.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

UPDATE: Last night Newsweek added a wrap-up article to the page where the video was posted on their site, and linked to it in a wall post on their Facebook page: The wall post will quickly move down the list, but in the short-term it will help people who come looking for the video.

Facebook 100

Facebook Press Release Syndication Blogroll 100