Convince & Convert

MARCH 25, 2010

"A Social Media Scoreboard That Works" [link] (via @jaybaer) [link] Gregg Morris If you haven't looked at this yet, you might want to. Social media statistics and reporting, without the hassle [link] [link] Marc Westenburg anyone use #swix? found @jaybaer article and am intrigued, to say the least.

Social Media 117

Social Media Strategy Statistics Metrics 117

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MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Jury's still out.

Metrics 130

Metrics Strategy How To Tourism 130

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SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

Social Media 167

Social Media Strategy Consultant Conference 167

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JULY 6, 2010

link] DudeBlogYourBusiness RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] – it can only do you good! Not to mention there are more benefits from using social networking sites showing every day.

CSR 137

CSR Social Media Strategy Consultant 137

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JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. Check out this timely article. An important reminder.

Social Media 153

Social Media Policies Consultant Social CRM 153

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SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. And, if your site is Flash dependent, you're missing all the iPhone and Blackberry visitors who have no capacity to display Flash. Tom agrees, and included that concept in the Executive Summary.

Social Media 159

Social Media Statistics Strategy Research 159

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] Christopher Smith Great article. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Interesting article about online marketing.

Marketing 123

Marketing Social CRM Conference Social Media 123

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APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. Thanks for the share.

Hitwise 117

Hitwise Content Blogger Consultant 117

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APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). com ) and you'll get a list of all the sites that link to them. It's very easy to lose site of the forest when there are so many social media trees everywhere you look. type link:www.(competitorURL).com

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content. I remember a time when the internet was young.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog.

Social Media 119

Social Media Strategy Consultant RSS 119

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APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Your Web site. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

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MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. I like the Roost.com site. I like the Roost.com site. I like the Roost.com site.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

Social Media 133

Social Media Strategy Curation Privacy 133

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SEPTEMBER 21, 2010

link] MichaelGrover Very interesting and confirms some research I’ve done on InformationWeek.com sites. What is interesting when you do look at the articles, more than half are list posts or some sort of how to/advice. What content lessons do you take away from these results? Just for practice. Any way to normalize for that?

Social Media 141

Social Media Strategy Social CRM Consultant 141

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SEPTEMBER 21, 2010

Agreed, influence is not a perfect science and definitely should only be a guidepost.

Social Media 155

Social Media Radian6 Strategy SM2 155

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SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world. The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

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MAY 20, 2010

Google’s “7 people who came to your Web site were from New York&# is going to seem absurdly basic compared to Facebook’s “here are the names of the people that “liked&# your content, how old they are, what college they went to, who their other friends are&# etc. Mankhey @jaybaer Great article (RE: [link].

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

FEBRUARY 25, 2010

They have a navigation element on their site titled “OMGWTFUN”, and they recently sent an email with the subject line “ThinkGeek less than threes you.” link] Geeknet Do You Know Your Customers Enough to be a Social Media Hit? Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! Great guest post.

Social Media 117

Social Media Case Study Strategy Study 117

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AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog? That’s huge.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog? That’s huge.

Facebook 167

Facebook Consultant Social Media Sites 167

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JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Strategy Influencer Case Study 128

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MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. We want to tell you what we think about your products, services, articles, videos, audio, etc. For instance, a static web page on a site can be shareable but it is certainly not a strength of a static page.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 1, 2010

The site ran ads based on some mysterious algorithm that only they knew. Well, every time our poor client went to the site, it would always be someone else’s ad there. Nic Wirtz Good article, especially about expecting to fail. Would include your posts on expecting criticism in social media too. Well stated.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Few understand and submitt all emails to the social networking sites liked LinkedIn when they can be verfied. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. via @jaybaer) [link] [link] Annie Noll Whoa!

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

JULY 13, 2010

Then, define a social and thought leadership strategy to get them there. Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. RT @JeffHurt Getting Serious About Social Media: @jaybaer letter to C-Suite Execs [link] [link] Sabrina Whetham Great Article! I agree fully.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 31, 2010

Also the Q&A system that linkedin and more and more sites are starting to use (sprouter, inc, etc…) while being very structured, could certainly be considered conversational. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Just looked at the GIST site, and I'm definitely intrigued. I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But I think that we must understand that all social media sites do not work for every industry.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. I love Twitter. It enriches my life every day. corporations?

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

FEBRUARY 9, 2010

&# … and then the subsequent article explained to the actual readers that there is no such thing, and this was simply a test to see how many people actually read the articles before sending them to the people who are supposed to trust them as content aggregators and creators. Heart felt thank you for enlightment.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. With Social Media a new dimension has been added on to this challenge. Many citations to the article discuss this and its effectiveness in the hospitality industry.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JULY 8, 2010

Like you said, most sites still require you to have an email address to sign up. Like you said, most sites still require you to have an email address to sign up. Great Article! Great Article! I Like it [link] Sandy I agree with you and think email is a long way from dead. You can read my thoughts here: [link].

RSS 128

RSS Research B2B Consultant 128