Convince & Convert

JUNE 17, 2010

[link] kdrewien Social Biz: Is Your Twitter Addiction Paying Off [link] [link] rtweb Is Your Twitter Addiction Paying Off [link] [link] leshannepretty Is your Twitter addiction paying off? link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 27, 2010

Because you are tapping into the expertise AND networks of other people, so the result is greater than anything you can do on your own. link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. link] [link] Corey Tyhurst Awesome Article RT @jaybaer: Are you growing enough voices?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Todd Defren and Dell have both shared excellent examples to build from.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. Great article Jay!

Social Media 151

Social Media Strategy Consultant B2B 151

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm?

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. – [link] (via @jaybaer) Nice article!

Social Media 118

Social Media Strategy Social CRM Company 118

Mindjumpers

JANUARY 22, 2013

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. Taken by the Facebook “storm”.

Social CRM 217

Social CRM Brands Social Media Twitter 217

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? I can't think of many examples of that type of guts on the player side. What BP Can Learn From the Umpire.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? My take on this on my blog @ [link] 2. Re: the Diesel-cam.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MAY 11, 2010

Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 3, 2010

We are a good example of a media outsider coming in with some fresh thought and making a splash. I need to be better at identifying and implementing new and relevant strategies so that we are not just “doing a bunch of stuff they could do for themselves.&# I am reading your work voraciously and going thru last years posts as well.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. reading this article makes me feel the need to change my blog service, be better. they were like strangers.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. What is interesting when you do look at the articles, more than half are list posts or some sort of how to/advice.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. And when you stick 100% to the Big 4, you miss those opportunities.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Keyhole.co

JULY 9, 2023

Jena A I like the ability to set it and forget it on the evergreen social media posting by far the most. It has created the ability to set up different sections to program separately, for example, a set just for Monday posts. It has great content curation and scheduling features, allowing users to post to various social networks.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Great Article!

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. We want to tell you what we think about your products, services, articles, videos, audio, etc. If we like it we want to pass it around to our network so that they can interact with it. But Wait… We Also Want D.I.S.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Mankhey RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

AUGUST 31, 2010

Social media is great for setting your business or yourself up as a thought leader, for sharing ideas, for finding articles and blogs and resources you never knew existed. At Holman for example, the majority of our social media conversations are based on helping people who are moving.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Companies need to invest time and thought into a well-crafted strategy that uses social with a number of clearly established goals and enter into a campaign knowing that, despite our best efforts to predict consumer behavior, things fail. Nic Wirtz Good article, especially about expecting to fail. Failure may happen. Thanks Jay.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. link] [link] Michael Black 7 Reasons Not to Put All Your Eggs in the Twitter Basket: I couldn't disagree more with this article. I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. With Social Media a new dimension has been added on to this challenge. If you'd like another example search @thedoubleshot on twitter. I may use that in my new book.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

AUGUST 3, 2010

[link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

[link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 8, 2010

link] (from @JayBaer) [link] David Spinks Great advise with helpful examples: Are You Ready for the Opportunity Economy? Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay. Awesome stuff Jay — I love the way you bring real examples to social media.

Social Media 129

Social Media Foursquare Consultant Airlines 129