My Apple Watch Review: 5 Reasons It Works
JULY 1, 2015
It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. There are a plenty of Apple Watch reviews out there, most of them favorable, and plenty of ones saying it’s not worth it. Apple Technology
Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
The highly anticipated release of the iPhone 5. In the chapter about direct marketing , we closely examine Apple and how well they use that approach to get people excited about their new products. But, if you follow the formula Apple has created for blogger relations, you won’t fail. But if you have a store, do like Apple and close it. Today is the day!
Apple iPhone 7 (And More) Launch In Less Than Two Minutes
SEPTEMBER 10, 2016
A new iPhone. It took Apple more than two hours to show the world what technology will look like for the next short while. Their product presentations are now legendary. Many of the new products had been hinted at, guessed or leaked over the past several months. Personally, I'm waiting on the next generation of Apple laptops (guess that will be coming shortly?).
An ‘Apple’ a Day Keeps the PR Critics Away
NOVEMBER 12, 2015
Apple holds the top spot on the Forbes most valuable brand list this year, showing us just how fruitful a company’s brand can be. There is no doubt their PR machine has been effective at creating that strong brand—and those in the PR industry can stand to learn from Apple as it stays innovative in an ever-changing world. We associate Apple with the experience. Exclusivity.
Upcoming Apple Products
AUGUST 10, 2010
– iPhone to iPad Add-On. Tags: Apple Apple iPad iPhone 4 iPhone Apps appe releases new ipad apple announces new ipad apple announces the new ipad apple iphone Apple's iPad iPad ipad launch iPhone iphone 4 new ipad new iphone These will change everything. Again. And Again. – MultiTasking iPad.
If You Can’t Afford It Apple Doesn’t Want You
Convince & Convert
NOVEMBER 6, 2013
In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. Apple Pi. Whoops! But guess what?
Rumors on Upcoming iPhone 5 and iPad 3
JULY 12, 2011
iPad 2s and iPhone 4s are flying off shelves, but Apple is not going to leave all of 2011 to two single product releases. Rumors have begun sprouting up from all over the world, further pushed along by Apple’s purchase of a large supply of processors, displays, and other technology components. The iPad 3 is going to be a somewhat tougher sell for Apple.
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
The Rise and Rise of Apple Inc
JULY 11, 2011
The Apple I was released on April First and sold for $666.00 at the local electronics store. Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today.
Five Tools to Make Your Day More Productive
NOVEMBER 15, 2011
One Apple product such as an iPad or iPhone. These are pretty much all the tools you need to keep up with your reading, writing, ideas, and productivity. Sync it with Dropbox and you are ready to go; all of this and the one Apple product I mentioned above. . Five Tools to Make Your Day More Productive originally appeared on Spin Sucks on November 15, 2011.
4 Essential Business Productivity iPad Apps
OCTOBER 17, 2011
There are numerous apps to increase your daily productivity. Let’s review the top 4 iPad apps that turn your tablet into a productive business tool. Bonus: If you have the iPad 2 with the Apple Smart Cover and you love Evernote, then you are in for a treat. Have you really utilized the full potential of this super-tablet though? Evernote. Close the Smart Cover. Repeat.
Buy Now or Buy Later: the iPhone 6S vs. the 7
FEBRUARY 26, 2016
Even with the strong showing of competitors such as Samsung, LG, and HTC, Apple continues to be the trendiest toy on the smartphone block. With the holidays fast approaching and iPhone 7 slated for release in September of next year, Apple enthusiasts are faced with the conundrum of upgrading to the iPhone 6S right now or waiting until the 7’s arrival.
Apple Turns Its i To Television
AUGUST 30, 2011
Are you paying attention to Apple 's next move? The everyday user of the iPhone 4 probably doesn't realize how powerful this feature-set is for the mobile device. It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). What about Apple TV? Is TV the future for Apple? apple. apple store.
Android is Finally "Enough", but I Still Miss My iPhone
Stay N' Alive
OCTOBER 1, 2012
The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. Google proved me only partly wrong in this though, with their latest release of Jellybean and the Galaxy Nexus, yet I still find myself missing my iPhone.
Comparing Apples To BlackBerrys
JUNE 21, 2011
Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. Prior to switching over to an iPhone last Christmas, I had been using a BlackBerry loyally since their initial launch.
Are You a Productive Reader? - Stepcase Lifehack
Buzz Marketing for Technology
JULY 24, 2008
PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? But too often we read important stuff — how-to manuals, business and personal development guides, science and current affairs treatises, and yes, even personal productivity blogs with the same mindset. Productivity.
Be Like Apple
SEPTEMBER 26, 2014
Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Personally, I am an advocate for their products, but somewhat ambiguous when it comes to how I really feel about them as a brand (on any given day, my opinions can be swayed, and this has little do with the price of their stock). apple.
5 Forms of Apple Link Bait
SEPTEMBER 11, 2012
Everyone wants to talk about tomorrow’s iPhone 5 announcement. Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype. “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” Awesome!
The Apple iPad. Greatest thing since iSlicedBread?
FEBRUARY 3, 2010
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. February 3, 2010 by Taylor Marek It is a week after all the hubbub around the Apple press conference. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. It does everything the IPhone does, why do we need another thing to lug around? And I REALLY didn’t like the fact that to add insult to injury that Apple goes ahead and throws in 3G on AT&T.
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
remember being in Boston and Chel Wolverton kept playing it on her iPhone, just to see me sing and dance along. To Apple, Love Taylor Swift. ” Titled, “ To Apple, Love Taylor ,” she describes why she’s withholding 1989 from Apple Music in a very succinct, but respectful way. By Gini Dietrich. Taylor Swift rocks! The PR Behind Taylor Swift. Three.
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.
The Mobile Gap
FEBRUARY 26, 2016
One side says this: Native apps are expensive and don't get enough downloads to justify the expense, plus it's super-expensive because you have to develop for Apple , Android , Windows , BlackBerry , etc. From reservations, to store hours, to looking for a product/service and more. Before I'm interested/buying anything, I'm on my iPhone doing some form of brand reconnaissance. apple. iphone. At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of their mouth. seriously. this is what's what?
Bots And The Next Wave Of Marketing
MARCH 25, 2016
Quartz sends you messages like "Good morning" followed by "Apple has a sneaking suspicion that someone (*cough* the NSA *cough*) is hacking all of its servers." Chatbots are currently leading this first wave of growth, and many business leaders believe that this is the next generation of conversation and connection (check out this Business Insider article: Evernote founder says he's found the most exciting thing in tech since the iPhone ). Messenger's current active user base exceeds even the total number of iPhones ever sold. apple. iphone. Hello, Human.
The End Of The Smartphone
DECEMBER 11, 2012
When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? apple. iphone. By all accounts, it is already happening. Sounds creepy? amazon.
Google Glass And Thinking Differently About Technology
MARCH 1, 2013
Google's Project Glass is a very interesting product. My expectations were not high and the product blew me away (big time). It was as fascinating as the first time I tried a mobile phone or put my hands on the screen of an iPhone. Citizens have moved from simple camera functionality to full-boar HD video that can be recorded and streamed live from an iPhone. iphone.
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
Small business owners had begun posting pictures of products (and sometimes services) along with a short description and price. From testing the opportunities of e-commerce directly with consumers, to launching specific product lines that may not require all of the functionality and control of a full blown-out e-commerce platforms, the possibilities seem endless. There are countless major brands that could use these types of channels to sell accessories and add-on products. apple. iphone. iphone case. Is Instagram the future of e-commerce? advertorial.
The Magic That is Apple
JUNE 22, 2011
It happened when I decided to switch from BlackBerry to iPhone , and when I decided to switch from PC to Mac (that was the first Apple product I ordered, so you can see I have slowly but surely become a #Machead). Now, I’ve never heard great things about Apple’s customer service. But Apple’s products are so good that it doesn’t matter.
Technology Removes Technology
SEPTEMBER 22, 2012
What do you make of the meteoric rise of the iPhone and iPad ? They're all valid reasons why these products (and a lot of what Google is doing with Android or what Amazon is doing with Kindle ) have the exponential growth and economic engines that are making every other business jealous of them. They're all not Apple fanboys/fangirls. apple. iphone. iphone 5.
The New Newer Economy
DECEMBER 18, 2015
People will wait twenty hours in line, and hope that they can get their hands on some kind of product. No, we're not talking about the latest iPhone from Apple and we're not talking about waiting in line for Star Wars - The Force Awakens (which, by the way, is an incredible movie that I saw at 6:30 am today!). iphone. Tags: apple. Have you ever heard of resellers?
Facebook Should Not Be Treated like Other Media
MAY 29, 2012
Apple sells computers, iPhones and iPads. The context of that quote wasn't so much skewed towards product and future developments but to the business of Facebook. apple. iphones. advertising advertisingrevenue apple businesscolumn businessmodel canadianmarketingassociation cma facebook facebookcanada facebookipo ford ipad iphones jordanbanks lululemon magazine markzuckerberg marketing media mediachannel mediacolumn mediacompany mediahacker newspaper onlinechannel onlinesocialnetwork radiostation socialgraph socialmedia thehuffingtonpost thenewyorktimes tvsho
Samsung Brand Challenges, Instagram Goes After Amazon and Apple Is A Dongle Company - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
NOVEMBER 9, 2016
Now, what if I told you that Instagram is finally waking up to this , and it's going to start allowing people to both identify and eventually purchase products that they come across in photos from brands in their feed. Last week, I told you how excited I was about Apple 's new line of MacBook Pro computers. Apple's solution ? Many journalist are making the claim that Apple is in the dongle and charger business, and no longer in the computer manufacturing business. . apple. iPhone. iPhone 7. morning show. This week we discussed: . wait for it.
The New Disruption
DECEMBER 9, 2011
don't own an Amazon Kindle , I read books on my iPhone with the Kindle app. We can hold up the Apple retail experience as a Golden Child in this instance simply because they rarely put things on sale and their environment is not crowded with merchandise. imagine Amazon's understanding of the market, pricing (by location and down to consumer) in terms of which stores are not only selling a product at a particular price, but they're also better able to understand consumer buying habits and trends in real-time. apple. iphone. I'm a bit of a bookworm (#nerdalert).
How To Podcast - 2012 Edition
NOVEMBER 14, 2012
In 2008, I was about to publish my 100th episode (I've now posted over 330 episodes) and I've also switched from a PC platform to Apple. My show is very "indie" and it's created and published with a minimal amount of production. Here's how I Podcast (but please keep in mind that I am a huge proponent of doing a lot more pre and post production for maximum efficacy): I don't do much to prep for a show. If I have the luxury of having a conversation with someone in-person, I record it on my iPhone using the iRig MIC Cast. iphone. Tags: apple.
The Internet Could Be Closed For Business
JUNE 12, 2012
" It would be well-worth arguing that the newer channels (look to Facebook, Google or Apple for more clues) make the Internet portals of yesteryear seems like open source, when you start scratching beneath the surface to realize just how closed these environments truly are. Rumors also began to swirl that Apple would be announcing at its next event its own mapping engine and removing Google Maps as their default search for location. For years, Apple has been mastering a "cradle to the grave" business strategy. apple. iphone. Once upon a time.
The Interoperability Of Things (And Brands)
JANUARY 10, 2017
What makes a product or service really work? Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Still, we do know that price is not usually the thing that keeps people away (remember the long lines of people looking to buy a $900 iPhone ?). By comparison, Apple sold 3.3 million iPhones during the six months they were available in 2007 (the phone's debut year), according to Gartner. apple. iphone. product. Which big platform will win? It's not.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. Cool iPhone Apps.
Do you really know your Customers?
OCTOBER 27, 2014
If you walk down the street in a city, you may see homeless people using iPhones costing $100-$200 upfront and $40-$50 per month. If you can discern the proper motivation, you can consistently get people to purchase the products and services you provide. Most consumers prefer products they feel are tailored directly to them. These days, it does not need to cost much more to offer customized products that come in the exact color, style and size consumers are searching for. Most consumers want to make choices, rather than feeling forced to buy a certain product.
AUGUST 25, 2011
Around the same time that I was deep diving into my first PC, two of my best friends got Apple Macintosh computers. never really used Apple products much growing up and into my adult life. Don't get me wrong, I have always been around Apple: I knew the brand, I knew the product lines, I could fumble my way through it, but since the early eighties, I was on a PC. decided to drop the BlackBerry and the PC laptops and switch to Apple only: iPhone , iPad and MacBook. I've been down about the news that Steve Jobs has resigned from Apple. brand.
Hurts So Good
DECEMBER 7, 2011
After having my order taken by a young woman who may as well have been doing her nails and speaking on her iPhone while taking my order, I wasn't surprised that three items were missing. " Brands are taught to remove as much friction as possible, but when you think about it (and, I mean really think about it), when the product is superior, you're not only willing to let everything else go, you're willing to endure actual pain. That's the power of having a product that does more than simply doing what it's supposed to do. iphone. Tags: apple. The problem?
Newspapers, Magazines, and the Apple iPad
The Way of the Web
JUNE 10, 2010
He picks up on the open/closed, silo/network challenge, and that many publishers seem to see print sales dropping just because we can’t buy a lovely digital version of a print product. And in this case, they’re also getting the bonus of a huge amount of hype around the iPad, and large amount of cross-promotion from the existing print and digital products.