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Copying Apple

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Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). Their stores do look and feel like an Apple store.

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How To Curtail Showrooming: Charge Admission

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There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Could retailers charge a fee if they're simply worried about showrooming?

Retail 101
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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Increase conversion, loyalty, and customer retention. Joy – Rewards, Loyalty Program. Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards. Plus, you can set up different loyalty tiers, spending requirements, and more within the platform.

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What The Next Five Years Will Be About

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The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. How do you win? How are your direct relationships?

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

They entice higher brand loyalty by enhancing ‘insider’ status. Everyone from Apple to Starbucks leverages online communities to impact their businesses. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. It’s Worked Before.

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Social media measurement: how to figure out what works

Sprout Social

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Emotions can be difficult to quantify, and yet they’re major indicators of brand health and loyalty. . #1: Define your social media goals! Do you want to drive sales? A bit of both?

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Ultimate Guide to User-Generated Content

Later

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. .

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