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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Would you have known that it was created by an 18-year-old student in his spare time?

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Comcast did it early, and Frank Eliason today (who, by the way, is featured in the book I wrote) is really the role model for excellent customer service using online technologies. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca If they don’t respond to later concerns, are they in trouble?

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How Young is Too Young?

Techipedia: Tamar Weinberg

I remember how hard my 4th grade teacher used to push us, trying everything she could think of to get her students to write in our journals and communicate regularly through agenda books. You know, some parents will say, “hey, turn of the computer and go and look into your books&#. June 14, 2010 at 3:27 pm ??????????

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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. His book has been the topic of conversation just about everywhere , and for good reason. Thanks, Tamar!

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. My book is less than $20 on Amazon, which makes for a great deal and covers years of practice and training. All of this doesn’t come for free for me either.

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Do they feel they’re getting their money’s worth (especially because sites like Digg and MySpace may not be)? Lacy : He burns the books.

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