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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. And using a unique hashtag is key for aggregating the posts and measuring results.

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2017 Social Media Trends Check-In

Ignite Social Media

Think about appropriate hashtags and keywords to add to the conversation. As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. Social Shopping.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). So, why bother?

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

Create a Branded Hashtag . Hosting weekly conversational series on Instagram Live and integrating sponsored events online discussing topics like financing, Create and Cultivate successfully offer valuable content digitally. . #2: 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Create a unique hashtag so it’s easy to filter and sort the relevant content. What hashtags do they use in combination with your branded hashtag? Not all content is created equal.

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