Later

AUGUST 25, 2021

Create a Branded Hashtag . Lululemon , the yoga-inspired athletic apparel company, goes beyond just selling workout clothes and uses Instagram Live as an opportunity to give back to their Instagram community with free yoga classes. . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts.

Hashtag 68

Hashtag Marketing Apparel Hosting 68

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Monitor a hashtag in your niche to find those who fit your buyer persona. An Even Faster Way .

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Monitor a hashtag in your niche to find those who fit your buyer persona. An Even Faster Way .

Instagram 98

Instagram Hashtag Real Estate Apparel 98

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags. — R ?

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Social Media Strategy Engagement Hashtag 130

Ignite Social Media

APRIL 13, 2017

Think about appropriate hashtags and keywords to add to the conversation. As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping. Social Shopping.

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Trends Social Media Apparel Compete 120

Pixlee

APRIL 15, 2020

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands.

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Fashion Brands Apparel Authentication 59

Waxing UnLyrical

MAY 10, 2018

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. The majority of posts feature user-generated content.

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Brands Apparel Creative Commons Consultant 183

Pixlee

OCTOBER 14, 2021

Trend-based videos (dances, hashtag challenges, etc.). Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. Use popular TikTok hashtags, filters, stickers, emojis, and language. Video commentaries. Add some personality.

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Strategy Brands UGC Apparel 86

Keyhole.co

MAY 9, 2023

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags. This makes hashtags an influential resource to turbocharge a brand’s marketing efforts.

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Instagram UGC Hashtag Guidelines 52

Pixlee

OCTOBER 16, 2020

Create a unique hashtag so it’s easy to filter and sort the relevant content. Athletic apparel brand Hylete not only features inspiration galleries of UGC on the brand’s site but also regularly reshares customer photos on Instagram Highlights through a unique hashtag. Permissioning UGC. Are there any repetitive patterns?

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UGC Content Strategy How To 82

Pixlee

JUNE 14, 2021

Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. You must use appropriate hashtags — don’t just dump a bunch in the caption and risk losing your audience by appearing scam-like. Use Platform-Friendly Images .

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Instagram UGC Apparel Hashtag 52

Pixlee

SEPTEMBER 21, 2020

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty.

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UGC Brands Apparel Content 56

Firebelly

JULY 22, 2011

Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. A Twitter uproar started, as Twitter uproars often do, and Entenmann’s was very quick to apologize, admitting they didn’t know what the hashtag referenced.

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Social Media Apparel Loyalty Hashtag 239

The Realtime Report

JANUARY 23, 2014

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. Related Stories Twitter: Watch ‘Happy New Year’ Spread Around the Globe American Apparel: “We’ve made as much as $50K in one flash sale on Twitter” Instagram Is Fastest Growing Social Network Worldwide.

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GPS Apparel Film Travel 160

Pixlee

MAY 4, 2018

Real customer visuals in their product reviews authenticates its products, builds trust and encourages shoppers to share their experiences with the hashtag, #rethinknatural, which is what ultimately differentiates it from others within the beauty industry. The brand’s apparel goes beyond the mat. Lauren James.

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UGC Review Apparel Products 40

Pixlee

DECEMBER 2, 2021

You can encourage your fans to share their videos related to your products through a brand-specific challenge or unique branded hashtag. Run a Hashtag Challenge. Branded hashtags for social media contests aren’t new — many leading brands already use their own tags on Instagram to encourage users to interact with their brand online.

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Campaign UGC Hashtag Influencer 52

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. FindItWithNike hashtag was trending in the UK, and the campaign reached over 13 million people.

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UGC Brands Apparel Content 59

Sprout Social

OCTOBER 23, 2018

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. Hashtags are easily one of the most important parts of achieving Instagram organic growth, and can drive engagement on your posts.

Buy 111

Buy Instagram How To Geotagging 111

Sprout Social

OCTOBER 16, 2023

The apparel brand offers a vintage Y2K collection and an affiliate program. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Brands How To Authentication Collaboration 113

Convince & Convert

MAY 30, 2013

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website. With the temperatures increasing, Coach is asking its customers to take a minute and admire the view from above – of their shoes, of course!

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Apparel Fashion UGC Campaign 133

Later

NOVEMBER 23, 2020

To date, TikTok has experimented with allowing users to add e-commerce links to their bios, launched “Shop Now” buttons for brands’ video ads, and introduced the “Hashtag Challenge Plus” e-commerce feature which allows users to shop for products associated with a sponsored hashtag. We’re donating to American’s Food Fund!

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Apparel Authentication Collaboration Hashtag 73

Pixlee

MAY 3, 2021

Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers. Look at the posts your brand has already been tagged in, or search through relevant hashtags to identify your most passionate customers and reshare their content.

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Social Media UGC Reddit Authentication 98

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Campaign UGC Apparel Content 67

Pixlee

FEBRUARY 3, 2021

Are you interested in monitoring Instagram hashtag analytics to find the right tags? There are plenty of ways of encouraging your users to submit user-generated content, including: Run a social media contest with a unique hashtag, and offer participants the chance to win a discount or free sample if they share their photos.

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Instagram Tips Discount UGC 98

Convince & Convert

DECEMBER 16, 2014

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. He had bloggers perform a new social media challenge and share it with a branded hashtag. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city.

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Blogger Fashion Case Study Brands 152

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. Using hashtags and location tag helps people discover your Instagram posts. times for apparels.

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Study Instagram Hashtag Research 111

Pixlee

DECEMBER 13, 2021

In the same vein as championing UGC in your marketing, it’s important to prioritize social listening, using a hashtag analytics tool like Pixlee’s to monitor what people are saying about your brand online. Practice Actionable Social Listening. Build Community-Based Membership Programs.

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Strategy UGC Brands Apparel 52

Buffer Social

NOVEMBER 13, 2023

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.  They even closed their stores and sent their employees home.

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Examples Campaign Discount Marketing 92

Later

DECEMBER 11, 2019

According to a Social Media Today report , which collected data from 476 fashion and apparel brands, when business post more frequently (upwards of 16x per day), their engagement rate decreased but only slightly. . Increase Engagement on Instagram Tip #2: Optimize Your Hashtag Strategy. The whole process takes less than 30 seconds!

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Engagement Instagram How To Hashtag 53

Pixlee

JANUARY 5, 2022

Here is an excellent example of how athletic apparel brand Alo Yoga shares shoppable content on Instagram: . TikTok has already taken steps towards shoppable features with Hashtag Challenge Plus , which was launched specifically for e-commerce businesses. Add all hashtags to follow. With over 2.6

Social Media 52

Social Media Video Content UGC 52

Pixlee

JULY 22, 2020

Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . These images continue to be collected and curated through Kimpton’s unique hashtag #KimptonThroughYourLens , and individuals can also directly upload photos on the gallery page.

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Social Media Tools UGC Curation 56

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags.

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Apparel Marketing Hashtag UGC 42

Pixlee

SEPTEMBER 24, 2020

This is an example of a highly-followed influencer promoting Fashion Nova apparel. It’s also important to mention the brand’s Instagram handle and include trending #hashtags to increase viewership. . Accounts with over 1 million followers will typically want a minimum of four figures for the shoutout. . Product Photo Shoutout.

Instagram 43

Instagram Sports Influencer Apparel 43

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Clear Evergreen Hashtags.

Apparel 40

Apparel Marketing Hashtag UGC 40

Hootsuite

NOVEMBER 14, 2022

You can use hashtags like #affiliatelink or #ad. There are lots of ways to outsource the production of apparel and gifts with sites like Printful. A few important rules to follow for affiliate marketing: Always disclose your links. It’s required by the FTC. Not everything needs to be an affiliate link. What will you make?

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Social Media Brands Tips Affiliate marketing 112

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. One of its branded hashtags is “#beagoddess,” and the brand keeps it consistent with products names such as “high waist goddess legging.” Alo Yoga always, always uses its branded hashtags when sharing on social media.

Apparel 40

Apparel Marketing UGC Hashtag 40

Convince & Convert

JANUARY 20, 2015

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. One of the easiest ways to expose your content to new audiences on Instagram is by using hashtags.

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Instagram Hashtag How To Apparel 60