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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

NPS gives you a bird’s eye view of your brand’s performance that sees beyond sales volume by focusing on loyalty and willingness of customers to recommend your product or service. Your loyalty programs should reward your longest-running customers, thus turning them into brand advocates. Here’s how: NPS & UGC: How They Relate.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

Guess’s #InMyDenim TikTok Campaign. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. .

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. It’ll also help build community, foster loyalty, and increase customer retention. . Run Engaging Influencer Marketing Campaigns. Technology.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Product pages are more important than ever to campaigns because customers are right at the point of purchase, so user-generated content can push browsers to buy with little social proof. Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. Artifact Uprising.

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