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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. This works across all their campaigns, initiatives, and outreach programs.

Fashion 52
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How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Many social media managers are beginning to understand how TikTok works.

Fashion 59
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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. With her own casual-chic style, Samantha Brown continues to grow her clientele and work with brands reflecting fashion that is fun and size-inclusive.

Fashion 64
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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Bold claim, huh?).

Blogger 154
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8 Career Prospects In Luxury Brand Management 

The Realtime Report

Do you love perusing lifestyle magazines filled with costly wellness, apparel or beauty products? If you are curious to know the career prospects of luxury brand management , this blog can be a friendly guide. Fashion retail buyers. Fashion PR specialists. 8 Career Prospects In Luxury Brand Management . Retail concierges.

Brands 91
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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

Sports 59
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The key to Victoria’s Secret social media success

Unmetric

But the itch remains, more so than ever, to get their hands on the latest brand apparel. The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers.