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How to analyze customer sentiment to improve customer experience

Sprout Social

As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands. Part of that equation is understanding how customers think and feel about your brand. That’s what sentiment analysis is all about. Table of Contents What is customer sentiment analysis?

Sentiment 102
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Hashtag 94
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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. We’ll also see how it can provide companies, like you, with sustainable market growth and an edge over your competitors. What is AI analytics?

Analytics 106
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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. What is TikTok monitoring?

Tools 96
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.