Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider adding some of these to your list if they differ from your analytics results.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? How can you find them? How can you find them?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. The metrics available on Facebook are in many ways better than you can get from Google Analytics.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. And many of us in the social media space are guilty of that particular sin. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Make links to your bio easy to find.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight. 500+ TV channels.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. To really do so. To connect his observations to actual steps that retailers can take to PROFIT.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). RT @akroundtree Any research on why Twitter, txting popular w/ minority groups?

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. What do you think? paul_pruneau Excellent summary!

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. What content lessons do you take away from these results?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. We work exclusively with restaurants; chains, groups and independent operators nationwide. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It’s a big world out there.)

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I will share this on my social media Blog.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] The Group Jay Baer reckons Kurrently is the future of real-time search. I checked it out, and tweeted it. that’s a big deal.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Anyone else?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Anyone else?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. Personnel Integration In many (most?) Is your biz ready?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? create their own badges etc?) Point 2 I think is slightly more tricky.

Foursquare 150

Foursquare Analysis Consultant Mobile 150