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14 TikTok tools to amplify your social video strategy

Sprout Social

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social. Templates for every social network.

Tools 119
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The Best Time To Post on TikTok

BeingOptimist

Analytics is one of the new features that pro accounts now have access to. Analytics will show you how many followers you have, how they are distributed by gender, and which regions have the most followers. After your account has been upgraded to a Pro account, you will have access to your analytics. You must perform research.

Hashtag 40
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Understandable.

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A First-Class Guide to Social Media for Travel

Sprout Social

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Research Your Destination.

Travel 40
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IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

This is big news for creators and social media managers alike. You can just film on your phone, edit it in iMovie, and then upload it to your channel! But you’re not done yet: you’ll also want to monitor and reply to the comments on your post and track your IGTV analytics. Step 8: View Your IGTV Analytics.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer). Recent episodes you might like: NASA on Social Media: Inside the Strategies That Drive Social Media’s Most Info-packed, Beautiful Profiles – John Yembrick.

Skills 40
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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Increase Social Engagement. What Type of Contest Should You Run?