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Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. Don’t Forget Analytics. General topics regarding your products or services. Middle of the Funnel.

Content 68
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Don’t Let Your Offline Marketing Material Collect Dust Bunnies (do this instead)

Absolute PA

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Track views + analytics. One of my favourite features of Slideshare is that I can track the analytics. You can even add YouTube videos and sync audio over your slides.

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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

In this white paper, I take a postcritical stance (Selber 2004). the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. formal training, documentation, schooling, etc. I hope that this white paper has provided some starting points for that work.

Research 190
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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Marketing data and analytics classes (18-24). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Understanding and using Google Analytics Data. Ecommerce analytics.

Class 40
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Call-to-Action 101: Why they’re important and how to use them

ProBlogger

How about boosting downloads for your latest white paper or newly-launched digital product? For example, if you’re not too keen on fiddling with Google Analytics and have a fair marketing budget, you can use Optimize.ly This is guest contribution from Michael Kuhlmann. Would you like to increase your readership?

How To 45
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How to develop a content marketing plan

Sprout Social

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. A content marketing plan is a documented strategy that details the who, what, when, where, why and how of your content. To start, you’ll want to document all of your existing content. What is a content marketing plan?

Content 111
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How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

To help you get started, I’ve documented the exact strategy I’ve followed for years. This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. We’re going to begin with Google Analytics. White papers. White Papers.

Template 131