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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154
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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Then, download our social media resume template to put these tips into action. Do include data-driven experience. Here are a few KPIs to consider including in a data-driven resume: Audience growth: Grew X channels by 10,000 followers in X months, or increased followers by X% in X months. Download the template.

Template 106
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Fortunately, Facebook Ads reporting doesn’t have to be difficult, especially if you aren’t a data diva or a spreadsheet master. Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM.

Report 152
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. They provide precise data about conversion and traffic sources. They provide precise data about conversion and traffic sources. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. They’re required by Google Analytics.).

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Downloading an eBook. Perfect, right?

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Downloading an eBook. Perfect, right?

ROI 108
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. To avoid skewing the data, Facebook only considers unrepeated seconds watched as a view count. In the case of Facebook Stories, the native analytics tool looks at all the engagement data over the past 28 days.

Metrics 131