Small Business Mavericks

JANUARY 29, 2014

Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content. Google+ Plus Ones – If you share content on Google+, you should know how your audience is interacting with that content.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

JUNE 30, 2014

The problem on your site is that Google looks for “thin” content and penalizes it because it isn’t all that valuable. Adrienne Erin of SiteProNews just wrote a nice, clear look at How To Avoid Google Thin Content Penalties and has some good suggestions for finding it on your site before Google decides to tell you about it.

Engineering 87

Engineering Notification Google Sites 87

Small Business Mavericks

MAY 4, 2012

There is a relatively easy way to tell, if you have Google Analytics (or any good analytics software). Does your website have any duplicate content issues? This may be duplicate content on your own site, or content you have copied from other websites. What about your website? Pay for links?

Guidelines 101

Guidelines Issues Analytics Google 101

Small Business Mavericks

OCTOBER 4, 2013

You can also order your content in such a way that it is creative and reflects your business’s core values. Facebook pages look more professional and you can share all types of content on your page. You can see how many people have liked and shared your content as well as what your overall reach is for your content.

Facebook 98

Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

JUNE 4, 2014

A few days ago, WebProNews discussed What Brands Are Doing Wrong With Visual Social Media with Apu Gupta( the founder of visual analytics company Curalate ). “The primary problem we see most brands facing is that they’re too focused on the content they’re pushing out rather than the content their fans are organically sharing.”

Social Media 98

Social Media Authentication Analytics Organization 98

Small Business Mavericks

MAY 9, 2012

If you click on that box, you will gain an insight into a raft of analytics related to that page. You can create sticky content, that is, a post that is pinned to the top. However, knowing how they do things, what they think is important, and what their fans like, can help you to streamline and make better use of your own content.

Facebook 98

Facebook Analytics Issues Trends 98

Small Business Mavericks

MAY 6, 2011

A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. Tags: analytics , google , page load speed This entry was posted on Friday, May 6th, 2011 at 8:18 am and is filed under Tracking & Analytics. Your site visitors expect it.

Small Business 150

Small Business Case Study Press Release Adwords 150

Small Business Mavericks

FEBRUARY 14, 2014

Webmaster Tools is a lot more useful now since Google quit providing keyword data in Google Analytics. If you do any content creation, you should be checking on it. What can you do in Webmaster Tools? One thing you can do is check your authorship status. If you aren’t familiar with Google Authorship, get your primer here.

Google 101

Google Tools Metrics Statistics 101

Small Business Mavericks

AUGUST 9, 2012

Put together a content strategy for your home base. You want it to be targeted SEO content , but you also want it to be valuable information for your human audience. Finally, you need some form of analytics. Let’s start with your website. You have one, right? Does it have a blog? Next, develop a social media presence.

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

MAY 30, 2012

Your analytics probably highlight the peak times for visitors. You could publish more content, improve your SEO strategies, and perhaps run a PPC campaign during those low periods. As a website owner you are probably familiar with a daily, weekly and monthly trend. As a business owner, you can take advantage of those peaks and troughs.

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

AUGUST 17, 2015

You have a high bounce rate – A high bounce rate could be indicative of a poor website design, or it might be because your search engine listings do not reflect accurately what your website content is all about. Either way, you’ve got to find out why your bounce rate is so high and work to correct it.

Engineering 70

Engineering SEO Issues Sites 70

Small Business Mavericks

FEBRUARY 4, 2015

Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. He does a short review on tools to research keywords and trends on social media, tools for more efficient SEO, and tools that examine results using analytics. But a tool is only going to be helpful if you know how to use it.

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

MAY 27, 2011

You can then use that information to improve your websites SEO and overall content mix. It could be a good opportunity to provide more in-depth information about that content. Or maybe the content surrounding the link should do a better job of leading your visitors to take the desired action.

Travel 156

Travel ROI SEO Sites 156

Small Business Mavericks

JUNE 29, 2011

While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It seems that most marketers are still counting clickthroughs as if that is all that matters. It’s called Qualified Reach.

Metrics 164

Metrics Newsletter Buy Sites 164

Small Business Mavericks

JULY 5, 2013

There is another way to test your web pages now, courtesy of Google Analytics. For instance, you want to test the headline, the placement of an image, and the layout of your content section. You can do that with Content Experiments. Now you can do it with Google Analytics. No need to run five separate A/B tests.

Analytics 101

Analytics Google Process Content 101

Small Business Mavericks

JANUARY 19, 2012

There is an interesting infographic that Dan Zarrella has published that reveals the days that his content receives the most social interaction. He concludes that, on some days, there is less clutter so his content has less to compete with. It becomes even more useful if you can see that some days are less important than others.

SEO 107

SEO Compete Publishing Analytics 107

Small Business Mavericks

MARCH 23, 2015

consistently produce original written content. utilize analytics to track ROI. His ten commandments are: have a strategic plan. have a strong adaptable website. have a strong and growing visibility in search. get listed or mentioned on other relevant websites. produce and distribute original photos and videos. advertise intelligently.

Marketing 70

Marketing Training Small Business ROI 70

Small Business Mavericks

NOVEMBER 20, 2014

Democratization of content creation changes everything — with universally-available tools, even the little guy can be a viral sensation and no big budget was needed. The InternetOfThings and wearables is going to become part of an expanded computing environment connecting everything — particularly for business operations.

Marketing 102

Marketing Mobile Trends Data 102