Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Techipedia: Tamar Weinberg

APRIL 7, 2014

Google Analytics. Custom Social Media Reports for Google Analytics. Twitter Analytics. Companies that Use Social Media for Clinical Trial Recruitment. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.

Research 194

Research Pharmaceuticals Social Media Tools 194

Unmetric

MARCH 2, 2017

Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. The social networks themselves enforce certain rules and restrictions for pharma companies. Time Period - Jan 01 - Dec 31, 2016.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Talkwalker SM

APRIL 28, 2016

Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic.

Social Media 60

Social Media Analytics Sentiment Pharmaceuticals 60

Talkwalker SM

MAY 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. @aschottmuller. Becky Denniston. Jenara Nerenberg.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Radian6 Strategy SM2 157