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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Google Analytics. Custom Social Media Reports for Google Analytics. Twitter Analytics. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with. 3)Target Specific Patient Groups.

Research 194
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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

While the process can either start with analytics and end in publishing or can happen the other way round, the key stages when it comes to social media is analyzing performance, framing strategy and creating content. Any social media marketing team must stay coordinated to maximize social performance.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. Now, using the tagging feature, you can improve the accuracy of your opinion mining on results and also apply this rule to future results to save time and resources.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm.

Twitter 279
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Six Links Worthy Of Your Attention #173

Twist Image

And he''s just come out with a new book on the pharmaceutical industry. He''s a doctor, a skeptic, and above all, very curious. He''s the author of Bad Science, which sold 400,000 copies in Engalnd alone. In this post, he explains why.