Analytics, Buy, comScore and Marketing

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. Animation and apps go hand in hand.

Airlines

Airlines Marketing Statistics comScore

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. mobile subscribers were using almost 40 million tablets, according to ComScore.

comScore

comScore Microblogging Posterous Marketing

The Shape-Shifting Reality Of Shopping

Twist Image

AUGUST 13, 2013

PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. Companies like Nomi bring the power of web analytics to understanding the movement of physical people that are at the retail level. web analytics.

comScore

comScore Retail Mobile Banking

The Trouble With Online Advertising

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising

Advertising comScore Metrics Industry

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

NOVEMBER 30, 2016

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. buying habits. digital marketing.

Mobile

Mobile comScore Retail Analytics

5 Social Marketing Stories You Need To Read This Week

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader

Feed Reader Marketing Social Capital Paid Search

Building Your Personal Brand with Pinterest

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.

Brands

Brands comScore Blogger SEO

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Videos are also very diverse in their application.

Video

Video UGC Content comScore

7 Tips to Optimize Your Social Media Conversions

Sprout Social

NOVEMBER 22, 2016

Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device.

Conversation

Conversation Social Media Tips comScore

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google

Google Picasa Engineering Adwords

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

DECEMBER 30, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google

Google Picasa Adwords Engineering

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google

Google Picasa Engineering Adwords

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons).

Mobile

Mobile Cost Retail comScore

Optimize and the Confluence of Search and Social Media

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore. And someone coming into the content marketing. Lee, how are you?

Social Media

Social Media SEO Retail Conference

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics

Statistics Research Social Media B2B

Four Social Media Game-Changers to be on the Lookout For

ProBlogger

MARCH 15, 2016

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. The trend: Marketers will have more capacity than ever to stalk and re-stalk until users who are most likely to convert in a subsequent session.

Social Media

Social Media comScore Small Business Mobile

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

NOVEMBER 14, 2016

With more than 500 million monthly active users and 95 million photos and videos added each day, Instagram turned into the network of choice for several marketers. In fact, many businesses found immense success by using Instagram as a marketing tool. You can’t have each account direct to the same landing or buying page.

Instagram

Instagram Brands How To Fashion

Social Media Informer

The Use of Animation in Digital Marketing

Four Areas that Digital Marketers Need to Continue to Focus On

Trending Sources

The Shape-Shifting Reality Of Shopping

The Trouble With Online Advertising

The Mobile Commerce Chicken And Egg Conundrum

5 Social Marketing Stories You Need To Read This Week

Building Your Personal Brand with Pinterest

Why User-Generated Video Content Ups Your Credibility

7 Tips to Optimize Your Social Media Conversions

Why Google Has the Hammer To Make Businesses Use Google Plus

Why Google Has the Hammer To Make Businesses Use Google Plus

Why Google Has the Hammer To Make Businesses Use Google Plus

Are You Making These Costly Holiday Mobile Mistakes?

Optimize and the Confluence of Search and Social Media

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Four Social Media Game-Changers to be on the Lookout For

How to Add & Manage Multiple Instagram Accounts for Your Brand

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