Proactive Report

MAY 1, 2010

Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?&# The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?&#. Three Use Cases for Social CRM. Twitter: More a News Medium Than Social Network.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. And, you need to start unifying your content strategy across all channels. Email is the foundation for any online marketing campaign.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&#

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Ethan [link] udeme RE: The 'then what' question. Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. I'll email you some thots soon.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. PS – if the Timberwolves don't hurry, I'll grab up the FB vanities… lolz) [link] nateriggs Killer analysis, Jay. Telling the right story is a strategy, not a tactic.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Listen here ). Oh… the thick irony. Fantasy Dashboard: The Customer vs. the CSR.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Listen here ). Oh… the thick irony. Fantasy Dashboard: The Customer vs. the CSR.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 142

Social Media Strategy Consultant Blogger 142

agora pulse

JUNE 22, 2020

With saved replies , you can use and personalize responses for common questions. With a social inbox, you can manage all engagement in one place—including comments on static ads. But why stop with a social media inbox? You can do even more with a dashboard that has a built-in customer relationship management (CRM) tool.

Features 147

Features Social Media Social CRM Social Media Management 147

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? Is That the Question?” What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

SEPTEMBER 20, 2010

Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Thanks for sharing good support information for B2B social media. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Good question Mike. link] Amy D.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. but question is. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. The numbers and lists thing works.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

MAY 17, 2012

If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in. Here are some questions to consider before we start looking at potential solutions: What are you trying to accomplish by using a social media management tool?

Social Media Management 164

Social Media Management Small Business Social Media Tools 164

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). This includes AI tools such as call sentiment analysis, automated notes to address sales objections and automatic call transcriptions. On the flip side, external communications tools are used to deliver key messages to customers, subscribers or partners.

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

JULY 22, 2010

But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition. I was very interested to read your analysis as it chimes with how we've organised our approach online. Some info on these links [link] [link].

Social Media 130

Social Media Strategy Influencer Case Study 130

Keyhole.co

JULY 9, 2023

Check your share of voice and analyze what the world feels about your brand with sentiment analysis. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

FEBRUARY 19, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. We’ll have questions and answers if people tune in to ask them. I want you to participate.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 3) I liked the premise of this but always questioned whether it was sustainable beyond the this is cool stage? 23) One of my favorite tools of 2010 came from Flowtown.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

MAY 20, 2010

I hope companies can work out a solution that benefits bloggers as well as the company business:) [link] Suzanne Vara Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media [link] [link] Annabel Candy RT @suzannevara @jaybaer: Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 8, 2010

I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. link] Zack Nice analysis! link] Zack Nice analysis! Adam [link] jaybaer Excellent question. Which unfortunately makes this MacBook Pro a really, really, really expensive typewriter.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? link] @Brett2point0 Excellent analysis, Jay. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Not all of those people will be relevant in helping me answer my questions about a product. A survey of 4,875 adults (500 U.S.) Well, almost.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 8, 2010

Answers for “peanut allergies&# finds thousands of questions on the topic, with many asking for alternatives. SunButter could credibly answer those questions, and introduce their product in a helpful way. But, another significant potential customer base for SunButter are people with peanut allergies (like my son).

Social Media 129

Social Media Foursquare Consultant Airlines 129

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Key features: Social Inbox: Manage your messages with the Inbox Assistant, which organizes or labels your items. With this feature, you can create canned responses to address the same questions multiple times.

Social Media 94

Social Media Tools Sentiment Small Business 94

Convince & Convert

AUGUST 3, 2010

I think the answer is “it depends&# but it’s a question that has a lot more merit than it did a few months ago. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? Good humor mixed in with a solid analysis, Jay. If You Can’t Beat Em, Should You Join Em?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I think the answer is “it depends&# but it’s a question that has a lot more merit than it did a few months ago. If your community is there, then you should be too, and the question is really rhetorical, isn’t it? Good humor mixed in with a solid analysis, Jay. If You Can’t Beat Em, Should You Join Em?

Facebook 167

Facebook Consultant Social Media Sites 167