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The Top 10 Marketing Attribution Software Solutions

Oktopost

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Accuracy in both big-picture and fine-grained analysis. Dark social is a big issue because most social networks are closed gardens. Nielsen Visual IQ.

Software 101
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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

What can social media influencers deliver? An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65 Warning: When Twitter reports ‘impressions,’ those are not actual impressions. They report the potential impressions. Thats sounds amazing. But is it true? Acquisition ?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. The trick is always to add your analysis and thoughts whenever something significant happens. Not only does it create a sense of community, but it also provides social proof.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. The trick is always to add your analysis and thoughts whenever something significant happens. Not only does it create a sense of community, but it also provides social proof.

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. They looked at 1.2

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