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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? Some even made memes.

Survey 87
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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Sprout Social

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. We also surveyed 500 British and Irish consumers to find out how aligned businesses’ social strategies are to what they want and expect.

Survey 103
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. It incorporates Blue Silk GPT for AI analysis.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Brands 105
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How Much to Charge for Social Media Management

Social Media Strategies Summit

Source: The CMO Survey. While it can be difficult to find out the pricing of your competition, take the time to perform a competitive analysis anyway to make sure you’re setting yourself up to land a new client! And just like most important questions in business, there is no clear cut right or wrong answer. How much do they charge?

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What marketers need to know about managing social media through an economic downturn

Sprout Social

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes.

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26 Real Estate Social Media Post Ideas to Get New Clients

Hootsuite

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. We can run a comparative market analysis (or CMA) to help determine your ideal listing price.A Memes and funny content. If it fits your brand, bring humor into your social feed with relatable memes.