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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Analysis of spikes. Volume spike analysis. Related posts: Analytics: what matters to content marketers? nBA Pulse Dashboard. need for screenshots.

Sysomos 333
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334
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11 best social media listening tools

Unmetric

Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. Pricing: Free. G2Crowd Rating: 4.2. G2Crowd Rating: 4.5.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206
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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies.

Data 68
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Social Media Tips from Professor Jonathan Taplin

Proactive Report

When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. tools online PR social media strategy sysomos.

Sysomos 87
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You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized. We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134