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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. How large is their following?

Analysis 184
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. — Hootsuite (@hootsuite) April 24, 2021. Source: Hootsuite blog. Click Apply.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Monitor social media influencers and competitors. Start by doing a competitive analysis on social media. Click “Get Report” for detailed analysis on the hashtags it displays. Get a social media listening tool. With Hootsuite you can set up streams to monitor hashtags and see how effectively you’re using them.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Social Share of Voice measures how many people are mentioning your brand on social media compared to your competitors. Mentions can be either: Direct (e.g., “@Hootsuite”). hootsuite”). SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? Indirect (e.g.,

Metrics 112