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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

And then learn how you can use Hootsuite to measure results. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. See how Later compares to Hootsuite.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. — Hootsuite (@hootsuite) April 24, 2021. Source: Hootsuite blog. UTM generator option 1: Hootsuite Composer. Head to the Google Analytics Campaign URL builder.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

Competitive Analysis. I really like BuzzSumo ; it has become my go-to resource for quick analysis of a specific site or topic. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Rival IQ is becoming popular for competitive analysis in social and other marketing channels.

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4 Free Social Media Spring Cleaning Tools

Firebelly

Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars. What is Reddit? Reddit is a social network with a forum-style discussion structure.

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