Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too.
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