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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

A competitor analysis is often done too. This includes best practices, strategy, online tools and platforms, content formats, and more. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Research is a key part of developing a strategy and keeping a program on track.

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5 Ways To Conduct Effective WordPress Developer Test

BeingOptimist

WordPress remains an undefeated champion amongst popular content management systems (CMS). The platform is powerful, user friendly, and effortless. WordPress is a massive platform with multiple aspects. The platform can power a basic blog and just as easily manage a corporate website with several active pages.

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How to optimize your marketing budget: Do more with less

Sprout Social

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack.

Marketing 132
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HubSpot vs. Marketo: Which is Better?

Oktopost

To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Ad campaign management. Integrations with such platforms as Metadata and Adroll. for ad campaign management are also available. A/B Testing.

Hubspot 110
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

The social media piece includes branded content and marketing, social customer care, as well as new developments in social commerce and data analysis. And it all started when Jo asked to set up a Facebook page for Qantas in her spare time. That’s my dream, anyway.”

Brands 60
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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. Do a deep-dive analysis of each of your plugins and ask yourself the following questions: Do I really need this plugin?

WordPress 208
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21 Content Marketing Tools to Use in 2014

Writtent Blog

With the help of their platform, you can perform competitive analysis and determine the highest potential keywords in one easy swoop. It’s undoubtedly one of the best-respected platforms of its kind, and a powerful place for you to start if you’re considering a podcast. Image credit: mailchimp. Image credit: eloqua. Optimizely.

Tools 111