Remove Analysis Remove Content management systems Remove Platform Remove Social Media
article thumbnail

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A competitor analysis is often done too. They are effective managers.

article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. The final step is to submit the draft of the marketing budget to stakeholders and seek approval.

Marketing 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

HubSpot vs. Marketo: Which is Better?

Oktopost

To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Ad campaign management. Integrations with such platforms as Metadata and Adroll. for ad campaign management are also available. Dashboards.

Hubspot 110
article thumbnail

How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). Quotes From This Episode. “80%

Brands 60
article thumbnail

21 Content Marketing Tools to Use in 2014

Writtent Blog

With the help of their platform, you can perform competitive analysis and determine the highest potential keywords in one easy swoop. It’s undoubtedly one of the best-respected platforms of its kind, and a powerful place for you to start if you’re considering a podcast. Image credit: mailchimp. Image credit: eloqua. Optimizely.

Tools 111
article thumbnail

[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. Do a deep-dive analysis of each of your plugins and ask yourself the following questions: Do I really need this plugin?

WordPress 208
article thumbnail

10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

iPad 129