Socialmedia.biz

JANUARY 14, 2020

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90

Mobile Engagement Organization Video 90

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Ignite Social Media

MAY 9, 2017

In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do. Not All Social Channels Provide Paid Benchmarks For Comparison. If your aim is driving impressions, pay close attention to your CPM.

Nielsen 120

Nielsen Content Comparison CPM 120

agora pulse

SEPTEMBER 23, 2020

Here’s how to run competitor analysis. Tip: Agorapulse works all this out for you and even gives you comparisons from historical data. Tip: Agorapulse users can also track the success of their Facebook pages by using the tools ROI calculator, which measures engaged fans, CPM (click per mille a.k.a. Document your competitors.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Cost per Impression (CPM). But with a combined paid versus organic report, you can consolidate data from multiple sources and deliver a comprehensive analysis of your social plan. Cost per Engagement (CPE). Web Conversions. Key metrics to look for: Organic and Paid Engagements by network.

Report 131

Report Social Media Metrics Team 131

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You learn to do what they did, but better.

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

JULY 27, 2020

If reporting is the barometer that determines whether your strategy is on track, then data analysis is the key to realizing the impact of social media on your business goals. Preparing reports or summaries on social performance and campaign analysis can be difficult and time-consuming for social media practitioners.

Analytics 110

Analytics Organization Data Analysis 110