Proactive Report

JANUARY 10, 2011

Mark Evans wrote this week in the Sysomos blog. Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media. They can do the listening and analysis of the conversations.

Social Media 93

Social Media Sysomos Flickr Training 93

Razor Social

MARCH 30, 2016

Campaign Analysis. They could be saying something positive or negative about your company. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Historical Analysis. At times, you want to monitor what is happening right now. You may want to track and respond.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Tools 207

Tools Social Media Netvibes Sample 207

Viper Chill

JANUARY 11, 2010

Microsoft Apologizes for Photoshop Trainwreck I don’t recommend ‘outing’ companies but if they’re going to make such silly mistakes then highlighting them can flood your website with traffic. I’ll recommend your post / analysis to include lengthy and descriptive posts. Glen Reply Karol K.

Analysis 76

Analysis Sites Industry News 76

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Since then,023% of all Tweets include location data, according to Sysomos. link] @Brett2point0 Excellent analysis, Jay.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Cheers, Sheldon, community manager for Sysomos Reply Tamar Weinberg July 7, 2010 at 2:17 pm Cool, thanks Sheldon. Look what Fast Company did. Great post. Congrats to you guys, by the way!)

Social Media 251

Social Media Klout Influencer Feed 251