Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JUNE 6, 2024

Community building Monitoring your social mentions is a great way to talk to your audience. It can help you build relationships with your community. You can also watch emerging social media trends. Brand sentiment. They can also measure positive and negative sentiments about your business. Social ROI.

HootSuite 90

HootSuite Sentiment How To Hashtag 90

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

Reputation 86

Reputation Brands Sentiment Survey 86

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?”

Examples 113

Examples Social Media Sentiment Influencer 113

Sprout Social

JUNE 11, 2024

Each of these communities is unique, yet they all contribute to one shared college experience. Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college.

Education 100

Education Social Media Strategy Collaboration 100

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 102

Process Sentiment Analysis Applications 102

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Identify trends : Social listening pinpoints changing preferences and emerging trends.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ll also see a trending hashtag set that you can copy and paste. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Pam Moore

APRIL 2, 2024

The Importance of AI Marketing Strategies AI marketing strategies are not just a trend; they're a necessity for businesses looking to thrive in a competitive landscape. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence.

Strategy 78

Strategy Marketing Analysis ROI 78

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Analytics 82

Analytics Conversation Brands Sentiment 82

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Competitor analysis Twitter earned a whopping $1.08

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 72

Social Media Banking Brands Sentiment 72

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 106

Social Media Marketing Sentiment Influencer 106

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. Conversions In 2024, conversions (purchases, signups, etc.)

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 97

Engagement Tips Loyalty Metrics 97

Keyhole.co

MAY 9, 2024

Analyze both your competitors and broader trends to spot popular hashtags, evolving conversations, and new opportunities to participate. Sentiment analysis is also available to tell you whether the overall tone around your chosen hashtags is positive, negative, or neutral – in essence, how your brand is currently perceived.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 102

Project Analysis Hashtag Sentiment 102

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. On top of that, you can download your full stats to an Excel doc from there you can use Excel powers to sort and filter your stats to identify best-performing tweets and trends that accounted for that success. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Industry terms and trends: 61%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Industry Terms and Trends.

Brands 194

Brands Sentiment Influencer Survey 194

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. LEGO timed these posts with the much-awaited movie release, thus drawing more out of this collab thanks to the trending topic. LEGO’s social media strategy is two-pronged here.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Using hashtags relevant to your content, you can reach people interested in the same topics, hobbies, or communities as you. But don’t jump with excitement just yet.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Keyhole.co

DECEMBER 22, 2022

Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? Price: Free. Start your free trial today.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a.

Reddit 100

Reddit Brands Meme Forums 100

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. It p rovides a visual representation of your competitive analysis. Iconosquare This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. We all benefit because you can intimately understand your audience, helping to better build community and connection.

Authentication 97

Authentication Analysis Sentiment Tumblr 97

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. Healthcare non-profit CareSource has fine-tuned its content analysis to be more agile and to get more granular with content reporting. To do this, they tap into Tagging.

Strategy 114

Strategy Brands UGC Marketing 114