Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

Examples 121

Examples Social Media Sentiment Influencer 121

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

Conversation 118

Conversation Sentiment B2B Module 118

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. Q1: How do you define positive sentiment? No voice inflection.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Discover loyal brand advocates Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analysis 87

Analysis Social Media ROI How To 87

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

FEBRUARY 7, 2024

Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Aim for above the industry average (typically 5–10%). Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. This is table stakes for a social media consultant.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 110

Project Analysis Hashtag Sentiment 110

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Industry terms and trends: 61%. Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 193

Brands Sentiment Influencer Survey 193

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. It p rovides a visual representation of your competitive analysis. Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. Price: $39 per month 3.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

MARCH 9, 2023

Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. pic.twitter.com/N3M1Rt4RL8 — Melanie Perkins (@MelanieCanva) October 12, 2022 In many companies, there’s a communication gap between the C-suite or leadership team and other employees.

Skills 112

Skills Template Templates Travel 112

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JANUARY 24, 2022

Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. The first step to developing an effective social media data analysis plan is to establish SMART goals. sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Competitive Analysis. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Uncover industry trends and happenings.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Best of all? Price: Free.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 1, 2021

Even if the ‘gift’ you’re offering is for all clients, make your clients feel like they are part of your business community and vice versa.”. On social, brand share of voice measures how much your client is dominating the conversation in their industry. Brand sentiment. These gestures don’t have to be extravagant.

Sentiment 89

Sentiment Proposal How To Metrics 89

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

OCTOBER 31, 2023

For example, “What is the impact of building strong communities on social?” Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Are you writing about a healthcare product, the environment or a particular industry? Topic: Specify your topic.

Tools 99

Tools How To Sentiment Training 99

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. All the functionality you need, under one roof.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Keyhole.co

JULY 31, 2023

Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52