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Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. The importance of testimonials and case studies. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Research & Analysis. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. src = [link]. }. ); WHITE PAPERS.

Company 122
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How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Audience Analysis Worksheet. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Supporting Resources: 2019 Content Editorial Calendar Template. Stomp Random Acts of Marketing. Need more help?

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Getting Smart with the Data: Measuring PR and Social Media

Proactive Report

PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. PR content needs to include website meta tags, web page content and blog posts. Good data mining uncovers opportunities and threats and flags trends and areas of interest.

Data 75
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Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

There could be many different reasons why your communities are reluctant to engage with you. Just as you need to establish trust with your community, expect the same of those you bring into your inner circle. There are new pockets of peeps, partners, crowd sourced blog communities and potential real life friends popping up every day.

Brands 167
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

I’ve used my own experience as a case study here. I pulled together some basic briefings and white papers, but never really got traction beyond my core team. You’re in grad school studying Global Communication with a specialization in Middle Eastern Studies? Go start a blog on that.

Gov 2.0 56