Keyhole.co

OCTOBER 16, 2023

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Case studies, demonstrating the results you can provide to your clients. In addition to social media marketing, you’ll also want to employ some other means for lead generation.

Social Media 52

Social Media Marketing How To Cost 52

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 130

Social Media Retail Education Airlines 130

Pam Moore

OCTOBER 16, 2019

15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Audience Analysis Worksheet. Stomp Random Acts of Marketing. Need more help?

Social Media 60

Social Media Consultant How To Marketing 60

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

Social Media Strategery

APRIL 7, 2009

Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Developed a briefing, white paper, blog post, etc. Before next year’s Government 2.0 Club to meet other like-minded individuals?

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Proactive Report

DECEMBER 30, 2010

PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. That means developing good content. PR content needs to include website meta tags, web page content and blog posts. It will identify all the influencers you should be working with.

Data 75

Data Social Media Case Study Skills 75

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Case studies. White papers. Case Studies. Case studies are articles that show the reader how your company solves problems. Case studies build credibility in B2B or B2C marketing and for service oriented businesses.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. Just as you need to establish trust with your community, expect the same of those you bring into your inner circle. There are new pockets of peeps, partners, crowd sourced blog communities and potential real life friends popping up every day.

Brands 167

Brands Tips Engagement Communities 167

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Case studies. White papers. Case Studies. Case studies are articles that show the reader how your company solves problems. Case studies build credibility in B2B or B2C marketing and for service oriented businesses.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

FEBRUARY 22, 2021

While product demos are great, nothing beats a case study that shows how customers use your product or service to address a need. Tagging companies and individual people brings them into the conversation, boosts visibility of the shared content and invites others to engage with your community. Boost visibility with paid social.

B2B 135

B2B Social Media Hashtag Press Release 135

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. Some of the things you know that you can package: what topics are hot-button topics in your community. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Keyhole.co

FEBRUARY 17, 2023

Form brand communities Engage your customers by forming a brand community, along with a business page, to provide them an opportunity to discuss certain matters. Start community topics on platforms like Reddit, or you can form groups of your brand on Facebook or LinkedIn, allowing your consumers to discuss certain issues with you.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

JUNE 10, 2014

Track your campaign like a case study. Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Conference 196

Conference Social Media SEO Marketing 196

Social Media Strategery

JANUARY 26, 2009

I’ve used my own experience as a case study here. I pulled together some basic briefings and white papers, but never really got traction beyond my core team. You’re in grad school studying Global Communication with a specialization in Middle Eastern Studies? Go start a blog on that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Case studies. Then finally to the bottom of the funnel (BOFU) for those leads that are ready to make a purchase. Retargeting ads.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

FEBRUARY 14, 2022

Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. Set goals & KPIs.

Content 109

Content How To Marketing Template 109

Webbiquity SMM

NOVEMBER 5, 2012

“Typical categories for an editorial calendar can include breaking headlines, industry news, ongoing series, feature stories, in-depth product or service reports, polls, special promotions, events, tips, lists…the important thing is to be relevant : to your customers, your brand, and to search engines and social communities.”

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You are indeed the perfect case study. You are indeed the perfect case study. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

MAY 4, 2017

Case studies. White papers. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Think about your brand and what you can do to build a community around it. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Buzz Marketing for Technology

JULY 28, 2008

White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Smart Classroom. C-Level View. Campus Security. Current Issue. Contact Editorial. Custom Resource Center. Solution Centers. Higher Ed Assns.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Writtent Blog

JULY 24, 2013

Examples of the kind of awesome content other bloggers will want to link to include: beastly resources like ultimate guides and case studies. Create content for a specific community. write white papers and research articles and publish them in relevant directories. in-depth interviews with industry experts.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Pam Moore

FEBRUARY 1, 2016

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Care about customer experience across their digital and social platforms because customer experience is their brand.

Social Media 113

Social Media ROI How To Marketing 113

Rebekah Radice

MAY 4, 2017

Case studies. White papers. But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. Think about your brand and what you can do to build a community around it. What does that look like?

Social Media 60

Social Media Engagement Meme Buy 60

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. link] This is why I read @JayBaer [link] Jon Leland RT @jaybaer: Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

APRIL 19, 2010

In order to get mentions on other blogs then you need to be focusing on being involved in the communities for that industry online and providing the very best content that you can. Especially when it comes to the ‘community’ and other blogs for mentions and links? You can of course optimise specific pages on your site.

Adsense 77

Adsense How To Sites Forums 77

Writtent Blog

APRIL 8, 2013

Employee spotlight or profile: Like executive letters, employee profiles humanize the company and help strengthen the community around your brand. Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas.

Newsletter 111

Newsletter Resources Content Press Release 111

Sprout Social

MAY 10, 2023

Twitter is a hub of niche communities, real-time conversations and microblogging. In fact, retweeting content from customers like reviews, mentions and photos with your products can help you build community and connect with your followers. Table of Contents Why should businesses use Twitter?

Twitter 104

Twitter Hashtag Sentiment Trends 104

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Diagrams 60

Diagrams Posterous Template Templates 60

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Types 60

Types Content Diagrams Posterous 60

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Case Study Library. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Small Enterprise.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Webbiquity SMM

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. How to Create a Campaign to Get More Facebook Followers by Proimpact7. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. Facebook Advertising.

Advertising 215

Advertising Facebook Marketing B2B 215