Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. link] [link] Mary Modney RT @jaybaer: Does Your Blog Have a Long Tail?

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Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 25, 2010

jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. s to ask before buying, ESP!

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. I’ve been having some challenges with Disqus lately.

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Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

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Social Media Strategy Analysis Reputation 120

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. . “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.

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Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 28, 2010

I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy. Or the strength of the brand compared to competition? Im Jay Baer.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. As Jay Baer recently [.] Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 22, 2010

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. I was very interested to read your analysis as it chimes with how we've organised our approach online. Some info on these links [link] [link].

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Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? link] Zack Nice analysis! link] Zack Nice analysis! Would it work as a marketing and/or presentation device?

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iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! link] [link] John S Great in-depth analysis! link] loved the example and the analysis. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Case Study Strategy Study 117

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Who better to help me buy a flat screen TV than the employee who sees 100 customers a week? A survey of 4,875 adults (500 U.S.) Im Jay Baer.

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Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 8, 2010

I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site! blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it!

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

@ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

MARCH 16, 2010

link] @Brett2point0 Excellent analysis, Jay. I don't want to play Mafia Wars, buy a cartoon pig or anything else. link] [link] Kate Paine This is an interesting read on Twitter – a must read for biz owners using social media… [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM. How can I help you?

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Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 20, 2010

Noemi Pollack blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm! Im Jay Baer.

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Social Media Strategy RFP Social CRM 116

Convince & Convert

SEPTEMBER 2, 2010

I like math and analysis and reality. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On The problem is bandwidth.

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Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 23, 2010

link] ivanhernandez Nobody Said Social Media Was Easy [link] – via @jaybaer blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Just a humorous metaphor. link] jaybaer I totally understand. Just a humorous metaphor. Im Jay Baer.

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Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Some people say to me that social media is not measurable, maybe the waffly stuff is not measurable but if you track if somebody clicks on a special offer in facebook and comes back and buys your product then you know that you are getting revenue from facebook.

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Social Media Strategy Mobile Consultant 120

Techipedia: Tamar Weinberg

APRIL 28, 2010

So, Facebook, when are you going to have a Business Center that regularly communicates with owners of small businesses or larger businesses who don’t place ad buys on your network? So while we manage many pages, we don’t buy FB advertising for all of them, some clients do it through their media buying agency.

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Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 21, 2010

Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. link] Ryan McCormack Hi Jay, Thanks for the thought-provoking analysis. Your post was well written and worth not only sharing but saving.

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Social Media Strategy Conference Eventful 127

Techipedia: Tamar Weinberg

JULY 30, 2010

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. In the final analysis, what in the world do you stand to gain from this Herculean effort? Reply 5ubliminal November 24, 2007 at 12:11 am Some1 said buy Digg and fire Kevin. The reality is that Kevin R.

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Digg Reddit StumbleUpon URL 100

Convince & Convert

SEPTEMBER 20, 2010

" [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. "Are You Slow Enough to Succeed in Social Media?" He writes, “It’s up to [.] Im Jay Baer.

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Social Media Strategy Affiliate marketing Company 160